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Empire Life Insurance Review

by Mark Cluett
7 min read

Best for Personalization

Empire Whole Life

Empire Life


AM Best
financial strength rating Rating

Best for Personalization

Empire Whole Life

Empire Life


AM Best
financial strength rating Rating

Empire Life Insurance Review

Empire Life offers the Solution series of term life insurance products, which provide life insurance coverage for 10, 20, or 30-year terms and a permanent product up to age 100.  The Solution series offers flexible and affordable coverage with coverage available upon renewal up to age 100. Empire Life’s Solution series of term life products can be combined across different terms and/or with Empire Life’s Critical Illness Insurance products to achieve comprehensive coverage and save on policy fees. If one’s insurance needs change, the term products are convertible to one of Empire Life’s popular permanent insurance products such as EstateMax or Optimax

Given a wide choice of products and term options to choose from, Empire Life term life products can be personalized to create a comprehensive coverage to suit individual needs 

Empire Life also recently introduced a guaranteed issue permanent life product that offers lifetime coverage of up to $50,000 with no medical questions. The product is ideal for individuals with pre-existing health concerns that may make it difficult for them to obtain life insurance coverage.


  • Multiple term coverage options available
  • Ability to exchange shorter term policies (Annually renewable and 10 years ) into longer term policies (20-year and 30-year coverage options)
  • Instant approval possible
  • Electronic contract delivery possible
  • Online account access


  • Preferred rates are only available for $750,000 and above coverage amounts
  • Cheaper straight term life options are available from the competition
Empire Life Term Life Insurance Pricing Representative values, based on non-smokers in good health. $500,000 coverage, 20-year term.

Who is Empire Life?

Established in 1923, Empire Life is evolving its life insurance products for the digital age. The company was recently named Life and Health Insurer of the Year, due to its focus on giving simple, easy, and digital access to their insurance products. The company ranks amongst the top life insurance companies in Canada. 

Empire Life: Quick Facts

    • Founded: 1923
    • Headquarters: Kingston, Ontario
    • AM Best Rating: A
    • Better Business Bureau Accreditation and Rating: N/A
    • Assets: $15.5 billion
    • Annual Premiums: $1 billion

What types of term life insurance does Empire Life offer? 

Empire Life offers several term life insurance products with various options depending on your personalized coverage needs.

Solution ART

  • Annually renewable and convertible term life insurance for those seeking short term or temporary life insurance solutions. 
  • Coverage available up to age 100, at which time the policy is considered paid-up
  • Guaranteed premium rates with no increases for the first three years.
  • Premiums increase every year thereafter, up to the last renewal age of 85, after which they stay the same till age 100
  • Temporary life insurance coverage typically at a lower cost than longer-term coverage.
  • Ideal for applicants seeking temporary life insurance coverage for temporary needs e.g. to cover a short term personal or business loan. 
  • Can also be used by applicants that want an affordable solution in the interim as they plan to switch to a longer-term or permanent insurance solution after a short period of time 
  • Can be used by those that want to improve their health status (like by quitting smoking) or to reduce or remove an insurance rating (larger premiums charged by an insurance company). Solution ART provides an affordable solution for the present while one improves their status.
  • Can be used by those that want to improve their health status (e.g. intend to give up smoking) and then apply for longer-term coverage
  • Can be combined with other Solution products from the Empire life suite of offerings to create a comprehensive offering.

Solution 10/20

  • 10-year or 20-year term renewable and convertible life insurance
  • Short- or longer-term life insurance coverage which can serve many different needs.
  • Well suited to those looking to cover mortgages & debts or planning to cover their small business.
  • Coverage is available up to age 100, fully paid up at age 100
  • Guaranteed premium rates that increase every 10 or 20 years with last premium increase occurring at age 75 (Solution 10) or age 65 (Solution 20)

Solution 30

  • 30-year term life insurance with guaranteed premiums
  • Policy is renewable and convertible
  • Coverage is available up to age 100, fully paid up at age 100
  • Premiums stay the same for the first 30 years, after which premiums increase annually to age 85, and thereafter remain the same till age 100. 
  • Coverage is fully paid up at age 100.
  • Ideal for those seeking long-term coverage to cover mortgage and debt responsibilities as well as final expenses and family income replacement.

What term life insurance amounts and coverage does Empire Life offer?

  • Available Term Lengths: Annually renewable term, 10 years, 20 years, 30 years, and term-to-100 (part of the permanent suite)
  • Available Term Types: Level coverage. Single, joint first-to-die and joint last-to-die coverages available
  • Maximum Amount of Coverage: $10,000,000
  • Renewability: Yes – see review above for greater details
  • Convertibility: Yes, up to age 75

What other insurance coverage does Empire Life offer?

Empire Life Insurance offers a wide range of insurance products to customers, apart from term life, such as:

Is Empire Life insurance right for you?

Empire Life offers unique life insurance coverage products that are a great fit for many Canadians consumers that value the convenience offered by non-medical products. As insurance advisors for Empire Life insurance products, we can help you decide if Empire Life products are the best fit for you.

As Canada’s best online life insurance advisor, we will assist you in comparing and choosing products across all our partner companies. Speak to our licensed advisors and we will be able to assist you in finding you the best coverage for your needs.

The information above is a brief representative summary for indicative purposes only. It does not include all terms, conditions, limitations, exclusions, termination and other provisions of the policies described, some of which may be material to the policy selection. Please refer to the actual policy documents for complete details. In case of any discrepancy, the language in the actual policy documents will prevail. A.M. Best financial strength ratings displayed above are not a warranty of a company’s financial strength and ability to meet its obligations to policyholders.

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