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Manulife Term Life Insurance Review

by Mark Cluett
8 min read

Best For Digital Innovation

Manulife Whole Life Insurance



AM Best
financial strength rating Rating

Best For Digital Innovation

Manulife Whole Life Insurance



AM Best
financial strength rating Rating

Manulife Term Life Insurance Review

Manulife is the largest insurer in Canada and one of the largest life insurers on the entire planet. However, while size is not always synonymous with quality, Manulife’s dedication to setting the pace for digital innovation in life insurance means their product is also one of the country’s best.

The company is amongst a very small group of Canadian life insurers that offer electronic policy delivery. The company’s underwriting process utilizes predictive analytics to approve up to a million dollars in life insurance coverage without the need for medical underwriting. The company’s Manulife Vitailty program – mentioned below – rewards policyholders for maintaing a healthy lifestyle

Manulife offers various term life products that serve specific purposes:

  • Family Term, Manulife’s flagship term life insurance product help individuals offer financial protection to their families to maintain their lifestyle, coverage for mortgage, education expenses, and retirement savings
  • Family Term with Vitality, rewards individuals with lower life insurance premiums for maintaining a healthy lifestyle
  • Business Term offered to business owners for business protection

Quick Issue Term and CoverMe Easy Issue, which are online plans with the ability to get no medical coverageManulife offers 3-in-1 life, disability and critical illness protection through its Synergy product. If one cannot work due to injury or illness, or in the event of premature death, you can count on the Synergy policy to replace lost income and provide for their loved ones. This policy eliminates the need to separately apply for critical illness and/or disability coverage.


  • One of the few companies in Canada that offers an electronic or digital policy 
  • Offers a unique cash advance, if the insured is diagnosed with a terminal illness 
  • Shorter-term products (Term 10, Term 20) can be exchanged for longer-term products (Term 20, or Term 65)
  • Optional feature to increase coverage up to the 5th anniversary of the policy, available on certain term life products


  • Limited term options are available
  • Pricing is more expensive than comparable term life insurance products available in the market
Manulife Term Life Insurance Pricing Representative values, based on non-smokers in good health. $500,000 coverage, 20-year term.

Who is Manulife?

Manulife Financial Corporation – but colloquially known and branded as Manulife –  is Canada’s largest life insurance company and holds over a trillion dollars in assets. It was founded by Canada’s first prime minister in 1887; today they are the first Canadian insurer to offer life insurance to HIV-positive customers, strive for gender balance in management, and invest billions in sustainable initiatives.

Manulife: Quick Facts

  • Founded: 1867
  • Headquarters: Toronto, Ontario
  • AM Best Rating: A+
  • Better Business Bureau Accreditation and Rating: N/A
  • Assets: $200-billion
  • Annual Premiums: $39.2-billion

What types of term life insurance does Manulife offer? 

Manulife offers many different term life insurance products to suit individual needs.

CoverMe Term Life Insurance

  • CoverMe is Manulife’s direct to consumer product offering simple term life coverage
  • Offers quick, affordable coverage; however, coverage is only for 10 years
  • Level premiums for 10 years; renewable every 10 years up to age 85
  • Coverage from $100,000 to $1,000,000 for those between 18 and 70
  • Potential for up to $250,000 in instant coverage if an applicant is aged 18 to 55; no medical exam needed
  • Convertible before age 70 into permanent coverage
  • Read our full CoverMe Term Life Insurance Review

Family Term

  • Flagship term life insurance product for consumers seeking life insurance for their personal needs 
  • Coverage amounts range from $100,000 to $20,000,000
  • Available terms of 10 years, 20 years, or to age 65
  • Offers a unique cash advance feature, available if the policyholder is diagnosed with a terminal illness
  • Family’s bereavement counselling costs covered up to $1,000
  • Optional feature to get financial support in the event of serious injuries or accidental death
  • Optional riders and add-ons available for children’s insurance, disability premium waiver, and more

Business Term

  • Insurance meant to protect a business as it grows if something happens to the main stakeholder
  • Coverage amounts from $100,000 to $20,000,000
  • Terms of 10 or 20 years, or to age 65
  • Family’s bereavement counselling costs covered up to $1,000
  • Cash advance available if policyholder is diagnosed with a terminal illness
  • Lower premiums when two or more people are included in one policy 
  • Able to modify and augment as the business grows without medical exams or company valuations

Family Term with Vitality

  • A unique life insurance offering that offers premium savings to reward and incentivize healthier lifestyles. The life insured can get lower rates if they demonstrate healthy habits, by among other things, wearing a smartwatch
  • Manulife provides a free wearable monitoring device to help policyholders check their progress
  • Policyholders are then eligible for rewards and discounts  (savings on future insurance rates, gift cards etc) based on their lifestyle and fitness level coverage amounts from $500,000 to $20,000,000
  • Terms of 10 or 20 years, to age 65 or 100
  • Policyholders set personalized health goals

Manulife Quick Issue Term

  • Fast application and approval process
  • Electronic application
  • No medical testing required
  • Convertible to permanent insurance
  • Coverage amounts from $100,000 to $500,000
  • Terms of 10 or 20 years, or to age 65
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What term life insurance amounts and coverage does Manulife offer?

  • Available Term Lengths: 10 years, 20 years, to age 65, to age 100
  • Available Term Types: Guaranteed level premiums
  • Maximum Amount of Coverage: $20,000,000
  • Renewability: Yes, except for Quick Issue Term
  • Convertibility: Yes, most plans convertible to Manulife’s permanent life insurance

What other insurance coverage does Manulife offer?

Manulife offers a wide range of insurance products to customers, apart from term life, such as:

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Is Manulife insurance right for you?

Manulife offers unique life insurance coverage products that are a great fit for many Canadians consumers that value the convenience offered by non-medical products. As insurance advisors for Manulife insurance products, we can help you decide if Manulife products are the best fit for you.

As Canada’s best online life insurance advisor, we will assist you in comparing and choosing products across all our partner companies. Speak to our licensed advisors and we will be able to assist you in finding you the best coverage for your needs.

The information above is a brief representative summary for indicative purposes only. It does not include all terms, conditions, limitations, exclusions, termination and other provisions of the policies described, some of which may be material to the policy selection. Please refer to the actual policy documents for complete details. In case of any discrepancy, the language in the actual policy documents will prevail. A.M. Best financial strength ratings displayed above are not a warranty of a company’s financial strength and ability to meet its obligations to policyholders.

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