Get a Life Insurance Quote from Equitable Life
Get your personalized Equitable Life quote
Answer a few quick questions so we can match you with the right coverage
Get Life Insurance with Equitable Life
Flexible and affordable coverage for your family
Get your personalized Equitable Life quote
Answer a few quick questions so we can match you with the right coverage
About the Equitable Life insurance company in Canada
Founded in 1920, Equitable Life is one of the country's largest federally regulated mutual life insurers. Because it is owned by its participating policyholders rather than outside shareholders, the company answers to the people it insures. It manages around $3.4 billion in assets and holds an A (DBRS Morningstar) financial strength rating, a track record that has kept Canadian families covered for more than a century.
Equitable Life offers a full range of coverage. Its EquiMax participating whole life insurance is a standout for permanent protection, building guaranteed cash value and earning annual dividends, while its term plans give you affordable coverage that can be converted to permanent later without a new medical. At PolicyAdvisor, our licensed advisors help you compare these Equitable Life plans and find the right fit, with expert advice at no cost.
Compare Equitable Life plans with PolicyAdvisor
From flexible term protection to participating whole life that builds guaranteed cash value, Equitable offers coverage for every stage of life.
Equitable Term Life
Key features
- Coverage up to $10 million
- Term 10, Term 20, or Term 30 / to age 65
- Guaranteed level premiums, convertible to permanent coverage with no new medical
A good fit if you
- Want affordable coverage for a set period, like the length of a mortgage or until the kids are grown
- Like the flexibility to ladder multiple terms and convert later as your needs evolve
Equimax
Key features
- Lifelong participating whole life coverage with guaranteed cash value
- Eligible for annual dividends as a policyholder-owned mutual company
- Estate Builder and Wealth Accumulator options, with paid-up payment periods
A good fit if you
- Want guaranteed lifelong protection that builds value you can use
- Are planning for estate transfer, retirement, or long-term certainty
- Like sharing in the company's success through participating dividends
Beyond term and Equimax participating whole life, Equitable Life also offers Equation Generation IV universal life for flexible, tax-advantaged coverage with investment options, EquiLiving critical illness insurance for a lump-sum benefit if you're diagnosed with a covered condition, and simplified-issue plans for faster approval. A licensed PolicyAdvisor advisor can help you compare these options and find the right fit at no cost.
Built-in benefits with Equitable Term Life
Beyond the core coverage, every Equitable Term Life policy includes added support for you and your family, at no extra cost.
*The compassionate advance is non-contractual, may be changed or withdrawn by Equitable at any time, and reduces the death benefit by the amount advanced. Benefit amounts and limits are set by Equitable Life of Canada and may change. Ask your PolicyAdvisor advisor about eligibility.
Key features of Equitable
term insurance
Equitable Life offers permanent, lifelong coverage too, but most families begin with term insurance because it is affordable and easy to shape around your budget. Here is what sets their term policies apart.
Level premiums
Your premium amount stays the same for the duration of your chosen term.
Flexible terms
Choose the term that fits your needs: Term 10, Term 20, or Term 30 / to age 65.
High coverage limits
Coverage up to $10 million, depending on eligibility and underwriting.
Convertible
Convert your term coverage to a permanent Equitable plan with no new medical exam, since all terms are convertible.
Customizable riders
Bundle riders like critical illness, accidental death, and child term coverage.
Digital & advisor-assisted
Apply online with a licensed advisor.
Coverage laddering
Combine multiple terms in one plan so you only pay for the protection you actually need at each life stage.
Renewable coverage
Term 10 and Term 20 are renewable to age 85 without a new medical exam (Term 30 / to age 65 is non-renewable).
Multi-life coverage
Cover more than one person on a single, simpler policy, a reason Equitable is a favourite for families.
Get your personalized quote in minutes.
Compare tailored Equitable Life quotes and explore coverage options designed to fit your lifestyle, with expert advice from PolicyAdvisor at no cost.
Cost of Equitable term insurance in Canada
Your life insurance premium depends on factors like age, gender, coverage amount, term length, and overall health, but term life insurance coverage is often more affordable than you might think.
Equitable Life plans make it easy to protect your family's financial future with flexible, budget-friendly options. Here are some sample rates.
Whole life coverage costs more than term, but it lasts your lifetime and builds cash value you can access down the road. Get in touch with our advisors to learn about Equitable Life EquiMax participating (Par) whole life rates.
Your exact cost will vary based on your age, health, coverage amount, and term length. The rates below are a starting point to show how affordable term coverage can be.
Illustrative rates only. Based on $500,000 of coverage over a 10-year term for a non-smoker in good health. Actual premiums vary. Contact an advisor for a personalized quote.
Why get your Equitable Life insurance quote through PolicyAdvisor?
- No-cost, no-obligation advice
Talk to a licensed advisor who walks you through your choices and handles the application with you. It comes at no cost, and there is no pressure to buy. - On your side, not the insurer's
We are an independent brokerage, so we line Equitable Life up against other leading Canadian insurers and let you see for yourself whether it is your best option. - Everything handled online
Pull your Equitable Life quotes and chat with an advisor from your couch, whenever it suits you. No forms to mail, no office visits. - Ongoing support after you buy
Your relationship with your advisor continues past the sale. As your life changes or if you ever need to make a claim, they are ready to help.
Get your personalized quote in minutes.
Compare tailored Equitable Life quotes and explore coverage options designed to fit your lifestyle, with expert advice from PolicyAdvisor at no cost.
FAQs
Everything you need to know about Equitable life insurance.
Life insurance is a contract between you and an insurer. You pay a regular premium, and in return the insurer pays a tax-free lump sum, called the death benefit, to the people you name as beneficiaries if you pass away while the policy is in force. Your family can use that money for anything they need, such as covering everyday living costs, paying off a mortgage or other debts, replacing lost income, or funding future goals like a child's education.
Equitable Life of Canada is one of the country's largest federally regulated mutual life insurers, founded in 1920 and rated A by AM Best. Because it's a mutual company owned by its policyholders, it focuses on long-term policyholder interests, and participating policies can earn annual dividends. It offers flexible term and participating whole life options, and features like coverage laddering and convertibility with no new medical. Through PolicyAdvisor, you get a licensed advisor who helps you compare Equitable plans and choose the right coverage, with expert advice at no cost.
Equitable offers both term and permanent life insurance. Equitable Term Life provides affordable coverage for a set period, with Term 10, Term 20, or Term 30 / to age 65 options, all convertible to permanent coverage with no new medical. Equimax is participating whole life insurance that provides lifelong protection, builds guaranteed cash value, and is eligible for annual dividends, with Estate Builder and Wealth Accumulator options. Equitable also offers universal life and EquiLiving critical illness insurance. A PolicyAdvisor advisor can help you decide which fits your needs and budget.
The right amount depends on your personal situation, including your income, debts such as a mortgage, the number of people who depend on you, and your long-term goals. A common starting point is to cover your outstanding debts plus several years of income so your family can maintain their lifestyle. A licensed PolicyAdvisor advisor can walk you through a quick needs assessment and recommend a coverage amount tailored to you.
Not always. Whether a medical exam is required depends on your age, the coverage amount, and the specific plan. Many applications can be completed with health questions only, while larger amounts of coverage may require a brief medical exam or additional information. Your PolicyAdvisor advisor will let you know what to expect based on the Equitable plan you choose.
In most cases, the life insurance death benefit paid to your named beneficiaries is received tax-free in Canada. This is one of the key advantages of life insurance. Certain situations, such as interest earned after the date of death or policies structured for business or estate purposes, can have tax implications, so it is a good idea to speak with a licensed advisor or tax professional about your specific circumstances.