Your source for data driven advice on insurance and personal finance.

by Pankaj Kanchankar
What our customers have to say about us

Tracy K

The advisor was very knowledgeable and helpful. Always got back to me in a timely manner. Very pleasant to speak with and never felt pressured at any time. Would be more than happy to recommend in the future.

Sashank M

Awesome service, excellent insight into the products.

Armagan M

I had to contact multiple insurance brokers and companies to get a life insurance due to my type 1 diabetes. Jiten was by far the best person to work with. He diligently followed up throughout the whole process, and we got an approval within my budget despite my condition. I will definitely contact him for my all insurance needs in the future and definitely recommend him to everyone I know!

Sagar M

Guided me well and kept the process transparent.

Claes E

Mitch McLean understood my needs, my urgency and was incredibly efficient and helpful through the entire process. I never even bothered with the insurance company themselves. Mitch made it super easy to do everything through him.


Great, easy and quick!

Lipika S

My husband and I recently used PolicyAdvisor to buy insurance and I must say, they are the Gold standard of Client Experience. The whole process was simple, hassle-free, uber transparent and all of this at no cost.
Jiten was our Advisor and his knowledge and attitude reeled us in right from the first call. Through the whole process we felt as if we were premium clients and were working with an advisor and organization that really cares.

Ashmita C

Overall an excellent experience! Jiten took time to understand my unique requirements, provide me with relevant logical options (premium and coverage wise) and ensured smooth conversion. He went above and beyond to understand my current corporate insurance policies and provide me with detailed explanations for reasons to consider ideal alternate options (if required) to ensure overall security of my family. I would definitely recommend Policy Advisor (Jiten) to all!

Ted O

I can not speak highly enough of my experience of finding new term life insurance to protect myself and my family through the efforts of Jiten Puri of Did he treat me respectfully, professionally and with a personal touch? ….YES! Did he provide with me a wealth of insurance options and thoughtfully take the time to explain the pros and cons of every option?….YES! Would I use him for my insurance needs again?….YES! Did he find me a great deal?…. ABSOLUTELY YES! Would I highly recommend his services to you?….UNEQUIVOCALLY YES!!

Arslan S

Good website.
Gives all the necessary info.

Albert K

The staff (Mitch) was really professional and outgoing. A few simple questions and you too can have a life insurance policy tailored to your needs. From start to finish Mitch and Industrial Alliance insurance answered all of our questions and I never felt pressured to make any decisions on an immediate basis. I will return and recommend Industrial Alliance insurance to friends and family!

Megan I

From the first point of contact, Mitch at was super helpful and informative. He took the time to explain different types of life insurance policies, and we found one that worked for us with affordable payments and the coverage we wanted. It was super easy and pressure free. I felt like he genuinely cared about finding something that worked for us. Would highly recommend!


Jiten was excellent to deal with, he had no problem letting me research other packages…….I came back to him to close the deal.

Mohamed A

I had the great pleasure of dealing with Mitch McLean and I would like to say to him: Thank you very much for your professionalism and proactive approach. I had an excellent experience dealing with you. You have shown me during the whole process that you are highly qualified and your valuable expertise helped me a lot to achieve my goal of getting the right and best insurance coverage for me and my family.
I will strongly recommend to other persons.
Keep up the excellent work.

Mark P

I was quite happy to find a website that compares life insurance quotes, while also providing a customized approach via discussion with the broker. I very much appreciated the demonstrated knowledge and recommendations that I received and would highly recommend to anyone who is in the market to purchase life insurance or related products. Thanks to Jiten for his personal attention to my needs!

Jaideep S

I am extremely satisfied with the service provided by Jiten. You can rely on him to guide you through the entire process and provide you the best possible options, instead of just selling a policy. Also, I found that he is always reachable; clear all your doubts/questions if you have any. I highly recommend Jiten and and I am going to do one more for my wife with them. I can’t think about any other place to go.


I selected PolicyAdvisor from the internet and consider myself extremely lucky. The advisors of this company, Jiten in particular, were instrumental in completing my policy. They took the time and effort to explain everything thoroughly and gave me tailored solutions according to my needs. I never felt rushed and all my queries were answered satisfactorily. THANK YOU again for the great service.

Stephen G

Jiten Puri is very knowledgeable about the products that he is providing. Throughout the purchase process he was kind, patient, and did not apply any sales pressure. Very enjoyable experience. Great service!


Nice and not persuasive.

Harsh S

Excellent service, best rate, very professional.

Marc-Andre T

The service I received was excellent, it was fast and he answered all the questions I had .

Melanie G

Great service from start to finish! 🙂

Shuai (Andy) Li

Great website for first time insurance shopper. Jiten Puri is super awesome and easy to work with. He patiently listens to our insurance needs and provided the best solutions to our family. He worked with us over the phone for multiple sessions during weekday, weekend and be able to answer all our questions and concerns. I honestly can’t think there is a better way to have my insurance policies done other than work with Jiten and their website. I highly recommended for my friends and anyone who wants to get their insurance policies setup over the Internet with such a professional advisor. Thank you Jiten!


Great service. Very helpful Insurance advisor. was a pleasure working with the policy advisor team

G Sholdice made the entire process simple – great advice, no pressure.


It wasn’t a very quick process (for me) but they did keep me informed every step of the way. Would recommend.

Alex Cetoute

Great Service!

Gaynor Johnson-Briscoe

My representative Jiten was very helpful and took his time to explain everything to me. I would recommend this company to anyone .

Jeff Burns

Excellent service.

Wendy Sinclair

Excellent, personalized service.

N Sharma

Excellent experience with, I would advise anyone looking to buy insurance to work with them. I was looking for an insurance to cover my mortgage. The website was very intuitive and I was given access to so many more options that were cheaper than what my bank had offered for mortgage insurance. Once I applied they did a great job of explaining and helping me through the process. Even while I was traveling, I would get constant updates from Jiten and the customer service team. An absolutely seamless process from start to finish. Their customer service is exemplary!

Raj Singh

Mr. Jiten reached out to me after I tried online quotes from his website. He sounded very professional and did all I had expected from a professional. His service gives compared quotes from many insurance companies and that is exactly what helps in shopping for rates. I found the information generated by his system very reliable. However, I had to go with my old agent as I have been with him for the past 15 years.

I gave 4 stars only because I didn’t have an opportunity for rating the full range of service. I recommend everybody to try Jiten.

Aamir B. Hasan 

Great service! Highly recommended.


Very good and lots of support and customer care.


Insurance policies made easy and stress free. Great experience finalizing a term life insurance policy without the headache of looking for multiple quotes! Jiten was helpful and knowledgeable. I would highly recommend using regardless of your insurance needs.


World class digital Insurance platform in Canada

I recently used to buy life insurance for me & my wife and must say that I had a top notch experience with 3 easy steps to buy insurance – get a Quote, live call with an insurance expert and online application submission. Being a digital native using many online/ mobile services I am so glad that finally Canadians have a fully digital experience for Insurance buying with

PolicyAdvisor is intuitive, easy to use and offers recommendation of highly relevant insurance options from many insurance companies. When I submitted the online application it gave me an option to schedule a live call with a digital insurance broker at my convenience. The insurance broker was very knowledgeable and helped us finalize our insurance coverage within a few minutes. The broker helped us understand what was the right insurance required for our situation and created a very smart coverage plan that made sure my loved ones were protected financially while being within my budget.

With Canadians can finally say goodbye to traditional ways of insurance buying … Highly highly recommend the site to all Canadians for buying insurance from the comfort of their home.

Anne M.

Super satisfied customer!

Mitch, my PolicyAdvisor agent, was awesome through the whole new policy process! I would definitely recommend this agent and company! Super easy and the agent was there with answers to all my questions!


Great Support!

I love the service that they provide. My PolicyAdvisor is quick to answer and is always there whenever I need help. Whether it’s a minor problem or a major problem, he’s always there. I’m in the beginning of my adulthood and so dealing with insurance and everything can be overwhelming on my own. I’m glad I can rely on PolicyAdvisor to help me out because their help honestly makes my life a whole lot easier!

Sheelagh Anderson

The Advisor that I was dealing with is Mitch. He is excellent, very helpful, patient when my computer didn’t work right. He resent quotes when I couldn’t find them. Informed me when the Insurance company received stuff. Helped me to fill out information. Followed up when I was accepted for the Insurance plan. Thanked me for using the PolicyAdvisor.

Nicole S.


In short: Best decision related to insurance that I’ve ever made.
I had the pleasure of having Jiten as my advisor – he made what can be a very confusing topic easy to understand. Not only did he lay out all of my options clearly, he also went above and beyond in getting to know me as a person and even helped me through some of my own difficulties (I REALLY don’t like getting blood work done but he gave me a great pep talk and I ended up getting through it). He was also able to add on a discount I receive through my employer into the policy I chose.
Overall – 10/10, *****, A++, would recommend

Bob van hout

Mitch was amazing, I had no knowledge about life insurance and he was patient and describe everything and answered every question I had or could think of, even if it was 9pm on a weekend, Mitch always replied.

Judy W.

Great Service, Fantastic Experience

Very helpful team that goes through all your needs and helps you find the best policy. They listen to all your concerns and questions and do not force you into buying anything you are not comfortable with. They provide a variety of options and are very informative. Highly recommend to help with your insurance needs.

Brian Dawe

Policy advisor made getting life insurance quick and easy and at a fraction of the cost my bank was going to charge.

Sue Simmonds

Very simple and easy.


My experience with PolicyAdvisor was amazing. Mitch was a very easy going with every question I had for him. I would recommend to all my friends and family.