Your source for data driven advice on insurance and personal finance.

by Pankaj Kanchankar
What our customers have to say about us

Abhijit R

I highly recommend PolicyAdvisor for your insurance needs. I am myself very well knowledgeable about insurance products, and I clearly told the advisor assigned to me that I will only use their service if they clearly show me the differences between every single insurance company available in Canada. They did exactly that, and went above and beyond that by pointing out what each companies policy offered in terms of policy options. I am very satisfied with the policies I got through them and would always be grateful for enhancing my knowledge even further.

Salim T

I have purchased life insurance for myself and my family member separately for more than 35 years. During that time I deal with many insurance advisors. Because of COVID pandemic, I looked for an advisor that can help me to do the process, from quotation, fill up the form (I believe more than 30 pages for each person) until approval without any meeting in person for health and safety. I choose from their good reviews, with Mr. Jiten Puri as my advisor. They have over 16 big insurance companies, with the best rates available for you to select from. He helps me to fill up the forms and while he is typing, you can double check what he is typing from your own computer at home. His work is clean, fast and accurate. I am very happy with services and Jiten is one of the best advisors in my experience.

Tess S

I had a great experience! Very quick, where it’s possible, Mitch was very helpful and extremely knowledgeable.

Sean B

Mitch McLean at PolicyAdvisor made the whole process quick, easy and effortless. The customer experience was fantastic from explaining the available options to walking through the whole transaction. Mitch was knowledgeable and pleasant to work with and I would have no problem recommending Mitch to friends and family. Great experience overall. Thanks Mitch!


Helpful and knowledgeable. Both, my husband and I, bought insurance policies from the PolicyAdvisor team.


Jiten and his team were extremely helpful and made this process as simple as possible.

Eric D

Jiten Puri provided absolutely excellent insurance advice for me to cover a new mortgage. He was very professional, but personable and went through the details without making things overly complicated. Under the Covid-19 lock-down restrictions this was not a hindrance at all. We did some video meetings and all the signing with remote technologies, it all went surprisingly smooth. I would have no problem recommending Jiten to anyone looking for coverage.

Tanvir H

Jiten is very knowledgeable in the industry. Goes a great extent to find the right policy at best value for the client. Very happy with his service and would strongly recommend.


Great Service and advice provided by Jiten Puri for my insurance needs. Highly recommended.

Laurie B

All the way, through the process everything was professional. It was my first time on Zoom and it was fun. My advisor walked me through all the steps gave me great option. He made it very easy to achieve the Insurance I needed.

Marco S

We were in the market for term life insurance and came across

Jiten called me shortly after completing the quote request and was super accommodating and flexible in terms of time of day (I was busy when he called and he agreed to call me back after 8pm). The service we received was outstanding and Jiten was extremely knowledgeable and not pushy at all (which usually makes me look for another company).

Jiten found us the best rates (better than any other comparison website I looked at) and managed to get us setup all from the comfort of our home through online meetings.

The actual policy took a while to become active due to Covid-19 and the insurance provider‘s backlog, but Jiten kept us in the loop along the process.

Thanks again for the great service – we will recommend you to friends and family.

Nicholas R

My adviser, Jiten was amazingly thorough and did his best to get to know my needs and learn about my life to make suggestions about what I need. He truly helped me make an informed decision about what I should go for and what parts are less useful for me. He was also really helpful throughout and made the process seamless while working around my schedule. Cannot say enough good things about him and this whole process felt very easy from start to finish.

Digvijay B

Great, prompt and transparent customer service. Informative and easy to navigate web page.

Darren S

We really appreciated Jiten’s patience with all of our questions, and the straight forward answers he provided. We were very confidence that he was doing everything possible to find us the best possible solution to meet our needs. We highly recommend!

Anirudh M

Great website and has clear uncluttered interface. The CEO of the company is very helpful.

Nader H

Excellent service, fast responses, product delivered as expected. Great to do business with. All done as promised.

Kiran S

Our experience with PolicyAdvisor and Jiten specifically was excellent. I did a lot of research and spoke with a number of advisors from other brokerages before moving forward with PolicyAdvisor.

Not only are their rates the best, but Jiten was incredibly helpful and took his time to answer our questions. I genuinely felt that he had our best interest in mind and was looking for a policy to cater to our unique needs and not trying to upsell us at all. It did not feel the least bit “sales like”. I’ve already recommended him to family. If you’re contemplating of who to go with, go with Jiten, you will not be disappointed. 🙂

Brent D

Very knowledgeable and guided us for what we needed, not over selling. He was honest and trustworthy.

Patrick R

Great job!

Ken M

I found to be a great experience. Jiten Puri provided good advice and multiple options on life insurance for me. He was understanding and thorough. I really feel he had my best interests at heart. I happily recommend him to anyone seeking life insurance.

Kazi N

Excellent service and overall experience!!! The team is extremely responsive and thorough when going through the details of the policies and any questions that arise.

Hemang P

True advice and great service. Thank you.

Kevin O

I really can’t speak highly enough about and Jiten Puri as an agent. I had been putting upgrading my life insurance on the long finger for quite a while and I have had bad experiences in the past with brokers trying to guilt me into ever more expensive cover. It was the absolute opposite with Jiten. I was initially skeptical as I had literally chosen the site off a google search but the more I asked and the more frank answers I got, the more transparent the whole process seemed. He talked me through the various options, strategies and deals on offer and more importantly clearly explained the criteria for preferred cover (approx 10% reduction in premium if you meet certain health criteria). This meant that I was aware of the blood pressure criteria going into the physical exam and I actually ended up asking for repeated measurements and finally got a reading I was happy with. Jiten then negotiated with them and as my BP result was just on their cut off to give me the preferred rates, they granted it to me. 10% off you premiums for the next 30 years comes to a quite a bit! Everything was dealt with really efficiently and communication was better than any service provider I have had in the past, in insurance or otherwise. All in all, Jiten was pleasant, friendly, helpful and above all trustworthy. I would highly highly recommend.

Dennis O

Great Service

Very Detailed

Excellent Customer Service

Highly Recommend

Amirali K

Peace of mind, for any new person filing life insurance, is always a requirement of experienced person on other side who literally understands you, your requirement, highly knowledgeable who knows what you would need and recommend best match. Jiten is one of that person who is highly qualified and communicating with him was very easy. We had late evening calls as that worked well for me post my office work and he arranged everything on my behalf, so I was worry free to know what I have to do next. He even responded to every emails I sent to him instantly.

That’s why I rate PolicyAdvisor 5 star.

Aaron R

Jiten was there for us every step of the way. He was prompt, responsive, and patient in answering all of our questions to ensure we fully understood each step of the process as we purchased life insurance. We felt very well taken care of and can’t recommend PolicyAdvisor enough to those looking for a life insurance broker.

Albert J

It was a great experience dealing with PolicyAdvisor team (Jiten) and everything was so very transparent and smooth.

Lisa T

Mitch McLean was extremely helpful and thorough with the process. Thank you for all your help. It is very much appreciated!

Sylvie R

I have nothing but amazing to say about your company and the customer service I received from Jiten Puri. Jiten was very thorough and spent multiple hours helping me secure the best life insurance rate for my needs. He was very kind and patient on the telephone. He replied to my emails promptly and ensured I didn’t have any questions through out this process. I would like to thank him for his professionalism and dedication to his work and customers. He truly is an asset to your company.


Heather C

Great service, quick and easy way to set up.

Rowena D

Jiten was great, he explained everything very clearly and was very helpful through the whole process. I am very happy with my experience purchasing life insurance through

Christine C

Was very happy to come across this company and the terrific customer service from Jiten. He is very knowledgeable and efficient. He thoroughly made me feel comfortable and confident in the product I needed and took the time to educate me on all the different questions I had. Would 100% recommend Jiten and to all my family and friends. You are definitely in good hands with this company!

David N

Mitch helped us to understand options and was very patient and knowledgeable.

Thank you Mitch!

Pavan V

PolicyAdvisor/ Jiten has been extremely helpful, my wife and I applied for insurance, Jiten gave us multiple options and helped us choose the best possible insurance according to our needs. I would highly recommend PolicyAdvisor. Not only that they answered all our queries instantly, including on holidays, says a lot about the customer service aspect.


Quite happy.

Nitish S

Mitch was outstanding… even the CEO (indian) origin. Do not remember the name. He was great too.

Anna D

He was very friendly, kind and was quick to answer any questions I had. I highly recommend him to others and I will keep him in mind for all my insurance needs. The best advisor I’ve ever had.


Anna Drakopoulos

Jorge F

Really friendly and patient with us. Took time to explain us everything.

Terence M

Never been so easy. Mitch was great to work with and answered all our questions.

Akhil A

Insurance is a product that you buy to protect yourself and the loved ones around. PolicyAdvisor team helped to select the ideal product that suits my life situation. My wife and I was really impressed with the transparency during the process. We would like to express our special thanks to Jiten who has been very professional and empathetic to our requirements for life and critical illness insurance. This is our first experience where an insurance agent/provider is working really hard to help with relevant details of various products and allowing us to take an informed decision. All the paper work were completed seamlessly with cutting edge technology. PolicyAdvisor is certainly a great place for all your insurance needs! I highly recommend PolicyAdvisor.

Rayansh J

Jiten was an absolute pleasure to deal with for our insurance requirements. He was extremely patient trying to understand our needs and advised us accordingly. Will definitely recommend PolicyAdvisor to anyone looking for a no pressure sales insurance company.

Manar E

Expert and happy to deal with the PolicyAdvisor.

Francis D

Loved the service!

Reginald J

The service that was provided by Jiten at PolicyAdvisor was excellent. He was very professional, knowledgeable, and took the time to explain different options to me. I highly recommend PolicyAdvisor for your life insurance needs.

Dragan I

Jiten was very helpful explaining the process and coverage. I would recommend him definitely to anyone interested in life insurance.

Amit A

Excellent service!


Service was quick, and rates were good. The advisors didn’t quite give me all the information I felt I needed after settling my policy. Some things may be obvious to those in the insurance industry, but for us mere mortals, it would have been preferable to have a FAQ about what happens after you settle a policy.


Fantastic service. I’d strongly recommend you get your insurance through this company.

Jeremy S

Very seamless, various options laid out and best priced policy was determined.

Brad H

My wife and I recently decided we needed life insurance for the first time in our lives and were totally confused by the options and pricing available. She reached out to Jiten at PolicyAdvisor and I’m very glad she did – he helped us through the entire process and provided much needed tailored advice. After lots of evaluation made easier by him, helping every step of the way, we now have the coverage we wanted at a price we are happy with.
I strongly advise those that are at all confused by the process to take advantage of their service.

Lavender H

I had a pleasantly surprising FIVE STAR experience with Jiten Puri and PolicyAdvisor for finding the best life insurance – something my husband and I had been putting off for a long time and almost dreading. After trying to figure things out myself and feeling lost, I found PolicyAdvisor and on an impulse called them. That was the day I connected with Jiten and with his help, everything fell into place in a much easier way.
From the beginning, Jiten showed how knowledgeable he was but even more than that he really listened and was very willing to find the right solution for my husband and I. He took time to analyze our specific needs and answered questions. He shared several options and again answered more of our questions. There was absolutely no pressure. Everything was about us and what we felt the most comfortable with. Jiten just made himself available throughout the process in a very professional yet personable way. He walked us through the forms and the related tasks and I know he did the heavy lifting to make the whole process easier for us. He kept in touch with updates and overall gave excellent customer care.
My experience has shown me that he and his team are very authentic and focused on top quality service. I would recommend Policy Advisor to anyone. It takes a lot to impress me and I wish I could give more than 5 stars for my experience with Jiten and PolicyAdvisor. Now I am going to go live my life. If you get to see Jiten’s business card you will understand why I wrote that part. (Big Grin)

Veeral M

Jiten is knowledgeable about life insurance products and various strategies to suit your needs. He helped me end-to-end and was always available to respond to my queries. I recommend him to anyone looking for life insurance.

Elizabeth B

Our advisor was helpful, thorough and patient with the numerous questions my husband and I had to determine the policy that was right for us. I would use again and highly recommend this service to others!

Lien D

I am trusting this policy advisor, it’s within my budget.

Brad L

Mitch was a great help, quickly answered questions and was very patient while we decided on the best course of action. We will continue to utilize both Mitch and to transfer the risks that life can pose.

Abdulselam K

Mitch was so friendly and responded to my queries quickly and in detail, every time.

Melanie G

Mitch has been great to deal with. Very helpful and thorough and worked hard to help me out. Very happy with the service he provided.


I was shopping around for Life Insurance. Called up Policy Advisor Brokerage, they walked me through step by step of a policy that suited my needs. The service was excellent, fast responses and was humble and honest.


Jiten was extremely helpful and knowledgeable. He was quick to respond to any of my questions and kept me informed at all times during the entire process. At no time did I feel pressure to add something that I did not need or want.
I was extremely satisfied with my dealings with Jiten and would not hesitate to recommend him.

Tracy K

The advisor was very knowledgeable and helpful. Always got back to me in a timely manner. Very pleasant to speak with and never felt pressured at any time. Would be more than happy to recommend in the future.

Sashank M

Awesome service, excellent insight into the products.

Armagan M

I had to contact multiple insurance brokers and companies to get a life insurance due to my type 1 diabetes. Jiten was by far the best person to work with. He diligently followed up throughout the whole process, and we got an approval within my budget despite my condition. I will definitely contact him for my all insurance needs in the future and definitely recommend him to everyone I know!

Sagar M

Guided me well and kept the process transparent.

Claes E

Mitch McLean understood my needs, my urgency and was incredibly efficient and helpful through the entire process. I never even bothered with the insurance company themselves. Mitch made it super easy to do everything through him.


Great, easy and quick!

Lipika S

My husband and I recently used PolicyAdvisor to buy insurance and I must say, they are the Gold standard of Client Experience. The whole process was simple, hassle-free, uber transparent and all of this at no cost.
Jiten was our Advisor and his knowledge and attitude reeled us in right from the first call. Through the whole process we felt as if we were premium clients and were working with an advisor and organization that really cares.

Ashmita C

Overall an excellent experience! Jiten took time to understand my unique requirements, provide me with relevant logical options (premium and coverage wise) and ensured smooth conversion. He went above and beyond to understand my current corporate insurance policies and provide me with detailed explanations for reasons to consider ideal alternate options (if required) to ensure overall security of my family. I would definitely recommend Policy Advisor (Jiten) to all!

Ted O

I can not speak highly enough of my experience of finding new term life insurance to protect myself and my family through the efforts of Jiten Puri of Did he treat me respectfully, professionally and with a personal touch? ….YES! Did he provide with me a wealth of insurance options and thoughtfully take the time to explain the pros and cons of every option?….YES! Would I use him for my insurance needs again?….YES! Did he find me a great deal?…. ABSOLUTELY YES! Would I highly recommend his services to you?….UNEQUIVOCALLY YES!!

Arslan S

Good website.
Gives all the necessary info.

Albert K

The staff (Mitch) was really professional and outgoing. A few simple questions and you too can have a life insurance policy tailored to your needs. From start to finish Mitch and Industrial Alliance insurance answered all of our questions and I never felt pressured to make any decisions on an immediate basis. I will return and recommend Industrial Alliance insurance to friends and family!

Megan I

From the first point of contact, Mitch at was super helpful and informative. He took the time to explain different types of life insurance policies, and we found one that worked for us with affordable payments and the coverage we wanted. It was super easy and pressure free. I felt like he genuinely cared about finding something that worked for us. Would highly recommend!


Jiten was excellent to deal with, he had no problem letting me research other packages…….I came back to him to close the deal.

Mohamed A

I had the great pleasure of dealing with Mitch McLean and I would like to say to him: Thank you very much for your professionalism and proactive approach. I had an excellent experience dealing with you. You have shown me during the whole process that you are highly qualified and your valuable expertise helped me a lot to achieve my goal of getting the right and best insurance coverage for me and my family.
I will strongly recommend to other persons.
Keep up the excellent work.

Mark P

I was quite happy to find a website that compares life insurance quotes, while also providing a customized approach via discussion with the broker. I very much appreciated the demonstrated knowledge and recommendations that I received and would highly recommend to anyone who is in the market to purchase life insurance or related products. Thanks to Jiten for his personal attention to my needs!

Jaideep S

I am extremely satisfied with the service provided by Jiten. You can rely on him to guide you through the entire process and provide you the best possible options, instead of just selling a policy. Also, I found that he is always reachable; clear all your doubts/questions if you have any. I highly recommend Jiten and and I am going to do one more for my wife with them. I can’t think about any other place to go.


I selected PolicyAdvisor from the internet and consider myself extremely lucky. The advisors of this company, Jiten in particular, were instrumental in completing my policy. They took the time and effort to explain everything thoroughly and gave me tailored solutions according to my needs. I never felt rushed and all my queries were answered satisfactorily. THANK YOU again for the great service.

Stephen G

Jiten Puri is very knowledgeable about the products that he is providing. Throughout the purchase process he was kind, patient, and did not apply any sales pressure. Very enjoyable experience. Great service!


Nice and not persuasive.

Harsh S

Excellent service, best rate, very professional.

Marc-Andre T

The service I received was excellent, it was fast and he answered all the questions I had .

Melanie G

Great service from start to finish! 🙂

Shuai (Andy) Li

Great website for first time insurance shopper. Jiten Puri is super awesome and easy to work with. He patiently listens to our insurance needs and provided the best solutions to our family. He worked with us over the phone for multiple sessions during weekday, weekend and be able to answer all our questions and concerns. I honestly can’t think there is a better way to have my insurance policies done other than work with Jiten and their website. I highly recommended for my friends and anyone who wants to get their insurance policies setup over the Internet with such a professional advisor. Thank you Jiten!


Great service. Very helpful Insurance advisor. was a pleasure working with the policy advisor team

G Sholdice made the entire process simple – great advice, no pressure.


It wasn’t a very quick process (for me) but they did keep me informed every step of the way. Would recommend.

Alex Cetoute

Great Service!

Gaynor Johnson-Briscoe

My representative Jiten was very helpful and took his time to explain everything to me. I would recommend this company to anyone .

Jeff Burns

Excellent service.

Wendy Sinclair

Excellent, personalized service.

N Sharma

Excellent experience with, I would advise anyone looking to buy insurance to work with them. I was looking for an insurance to cover my mortgage. The website was very intuitive and I was given access to so many more options that were cheaper than what my bank had offered for mortgage insurance. Once I applied they did a great job of explaining and helping me through the process. Even while I was traveling, I would get constant updates from Jiten and the customer service team. An absolutely seamless process from start to finish. Their customer service is exemplary!

Raj Singh

Mr. Jiten reached out to me after I tried online quotes from his website. He sounded very professional and did all I had expected from a professional. His service gives compared quotes from many insurance companies and that is exactly what helps in shopping for rates. I found the information generated by his system very reliable. However, I had to go with my old agent as I have been with him for the past 15 years.

I gave 4 stars only because I didn’t have an opportunity for rating the full range of service. I recommend everybody to try Jiten.

Aamir B. Hasan 

Great service! Highly recommended.


Very good and lots of support and customer care.


Insurance policies made easy and stress free. Great experience finalizing a term life insurance policy without the headache of looking for multiple quotes! Jiten was helpful and knowledgeable. I would highly recommend using regardless of your insurance needs.


World class digital Insurance platform in Canada

I recently used to buy life insurance for me & my wife and must say that I had a top notch experience with 3 easy steps to buy insurance – get a Quote, live call with an insurance expert and online application submission. Being a digital native using many online/ mobile services I am so glad that finally Canadians have a fully digital experience for Insurance buying with

PolicyAdvisor is intuitive, easy to use and offers recommendation of highly relevant insurance options from many insurance companies. When I submitted the online application it gave me an option to schedule a live call with a digital insurance broker at my convenience. The insurance broker was very knowledgeable and helped us finalize our insurance coverage within a few minutes. The broker helped us understand what was the right insurance required for our situation and created a very smart coverage plan that made sure my loved ones were protected financially while being within my budget.

With Canadians can finally say goodbye to traditional ways of insurance buying … Highly highly recommend the site to all Canadians for buying insurance from the comfort of their home.

Anne M.

Super satisfied customer!

Mitch, my PolicyAdvisor agent, was awesome through the whole new policy process! I would definitely recommend this agent and company! Super easy and the agent was there with answers to all my questions!


Great Support!

I love the service that they provide. My PolicyAdvisor is quick to answer and is always there whenever I need help. Whether it’s a minor problem or a major problem, he’s always there. I’m in the beginning of my adulthood and so dealing with insurance and everything can be overwhelming on my own. I’m glad I can rely on PolicyAdvisor to help me out because their help honestly makes my life a whole lot easier!

Sheelagh Anderson

The Advisor that I was dealing with is Mitch. He is excellent, very helpful, patient when my computer didn’t work right. He resent quotes when I couldn’t find them. Informed me when the Insurance company received stuff. Helped me to fill out information. Followed up when I was accepted for the Insurance plan. Thanked me for using the PolicyAdvisor.

Nicole S.


In short: Best decision related to insurance that I’ve ever made.
I had the pleasure of having Jiten as my advisor – he made what can be a very confusing topic easy to understand. Not only did he lay out all of my options clearly, he also went above and beyond in getting to know me as a person and even helped me through some of my own difficulties (I REALLY don’t like getting blood work done but he gave me a great pep talk and I ended up getting through it). He was also able to add on a discount I receive through my employer into the policy I chose.
Overall – 10/10, *****, A++, would recommend

Bob van hout

Mitch was amazing, I had no knowledge about life insurance and he was patient and describe everything and answered every question I had or could think of, even if it was 9pm on a weekend, Mitch always replied.

Judy W.

Great Service, Fantastic Experience

Very helpful team that goes through all your needs and helps you find the best policy. They listen to all your concerns and questions and do not force you into buying anything you are not comfortable with. They provide a variety of options and are very informative. Highly recommend to help with your insurance needs.

Brian Dawe

Policy advisor made getting life insurance quick and easy and at a fraction of the cost my bank was going to charge.

Sue Simmonds

Very simple and easy.


My experience with PolicyAdvisor was amazing. Mitch was a very easy going with every question I had for him. I would recommend to all my friends and family.