Compare & Buy from Canada's Top Insurers and Save BIG
Get instant life insurance quotes from 30+ of Canada's top insurers
and more...
Recognized as a leader in the industry
WINNER
Insurance Business
Canada Awards
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2022
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Canada's Top
Growing Companies
2023
PolicyAdvisor is Canada's leading life insurance broker
30+
Insurance companies compared instantly
Choose from 30+ insurance companies.
$0 Fees
No hidden charges
We never charge extra. Your premiums stay fair and clear.
Fee Summary
$8.0B
Coverage placed
We've helped over 650,000 Canadians find financial security.
20,000+ Policy options
We pick the best products for you from Canada's top insurance providers.
Pay annually & save $68
Pay annually & save $72
Pay annually & save $85
Why Choose PolicyAdvisor?
We make it easy, transparent, and fast—giving you the best policies without the hassle.
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How PolicyAdvisor works?
Getting life insurance is quick and hassle-free with
PolicyAdvisor.
Get quotes, compare options, and apply—all in minutes!
Get quotes quickly
Get the best quotes across insurance companies
Zero in on best option
Our advisors guide you to the best product and company for your unique situations
Submit application
Submit your application and get approved smoothly.
Canada's Most Trusted Insurance Marketplace
Choose from our comprehensive range of insurance products
Need insurance advice now?
Call 1-888-601-9980 to speak to licensed advisors right away, or book some time with them below.
SCHEDULE A CALLDo I need a life insurance policy?
Life events create the necessity for life insurance.
If you've recently made major purchases, had a baby, or experienced other major financial changes, you'll want to make sure that you protect your family. Life insurance is important whether you're single, married, divorced or in any form of a relationship.
If you pass away, those you care about may have to cover your funeral expenses and pay off any financial responsibilities you have, such as debts or a mortgage balance. If you have a life insurance policy, your debt will not be a burden for those you leave behind.
Thus, if a loved one depends on your income for their quality of life, it's more than likely you need life insurance.
Generally, Canadians purchase life insurance coverage to help pay off their debts, provide for the costs of their children's education, make a donation to their preferred charity, cover everyday expenses for those they leave behind, cover funeral arrangements, or to protect their company or business.
What is the best Life Insurance company in Canada?
Depending on the type of insurance coverage you need, there are many answers to what is the best life insurance company in Canada. PolicyAdvisor helps Canadians find the best life insurance policy for their needs as they partner with 30 of Canada's top insurance companies – the most by any online broker. With such a wide range of partners, PolicyAdvisor can help you find the best life insurance, critical illness insurance, disability insurance, or mortgage protection for your needs.
PolicyAdvisor can help you obtain a life insurance plan from Assumption Life, BMO Insurance, Canada Life, Canada Protection Plan,Desjardins, La Capitale, Empire Life, Equitable Life, Foresters,Humania,iA Group,ivari, Manulife, RBC,Sun Life, SSQ, and Wawanesa.
These providers offer unique policies to fit every Canadian's individual coverage needs. What helps is having the choice and knowledge to pick the policy and provider that's right for your situation. PolicyAdvisor's insurance experts help you narrow down your choice from these top providers.
How much does Life Insurance cost in Canada?
For many young, healthy adults, life insurance costs are quite reasonable on a 20-year term policy. However, 80 percent of millennials overestimate the cost of life insurance (by up to five times the actual price!). The reality is, monthly life insurance rates can be as low as the cost of an extra-large pizza.
For instance, a fairly healthy 30-year old, non-smoking Ontario woman, would only pay $21 per month for a $500,000 death benefit on a 20-year policy. And the price will be even lower if she decreased that death benefit.
When you personalize your life insurance policy so that it suits your specific needs and budget, life insurance coverage can and should be affordable. To get an accurate picture of how much your life insurance options might cost for you, use our life insurance quoting tool. By answering a few questions you can get no-obligation quotes from 30 of Canada's top insurance companies.
LEARN MOREIs there a difference between term life insurance and whole life insurance?
There is a big difference between term and whole life insurance. Term life insurance is temporary in nature and covers you for a set number of years (like 10, 20, or 30 years). Whole life insurance offers a lifelong policy and is in force as long as your policy premiums are paid.
Term life insurance is the perfect coverage for temporary needs like diminishing mortgage debts and providing for dependents; whole life (or permanent) insurance is better suited for permanent needs such as providing for final tax expenses, funeral arrangements, or leaving a tax-advantaged legacy behind for children or grandchildren.
Read more about term versus whole life insurance or other types of life insurance policies like universal life insurance and term-to-100 insurance.
LEARN MORESmart Coverage Made for Canadians
GET STARTEDFrequently asked questions
Explore our frequently asked questions to learn more about Policy Advisor's features, security, quotes, and more
What is PolicyAdvisor and how does it work?
PolicyAdvisor.com is a Canadian online insurance brokerage that helps you compare quotes from 30+ top insurers and buy coverage digitally.
In minutes, you can find the best life, health, or travel insurance options for your needs, backed by free advice from licensed Canadian advisors—no paperwork, no hidden fees.
How is PolicyAdvisor different other insurance brokers?
While banks and single-company agents only show their own products, PolicyAdvisor compares plans from 30+ insurers side-by-side, helping you find better rates and coverage options in one place. Our licensed experts provide unbiased, no-pressure advice, so you can choose confidently and buy online at your own pace.
Are there any fees or extra costs when buying insurance through PolicyAdvisor?
No - there are no fees or hidden charges when you use PolicyAdvisor. You pay the same price as you would buying directly from the insurer or your bank.
We’re paid a standard broker commission by the insurer (at no extra cost to you), so our service is completely free for customers.
What types of insurance can I buy through PolicyAdvisor?
We help Canadians compare and buy a full range of coverage, including:
- Term Life Insurance
- Whole/Permanent Life Insurance
- Critical Illness Insurance
- Disability Insurance/Income Protection Insurance
- No-Medical Life Insurance
- Mortgage Protection Insurance
- Travel Insurance & Visitors to Canada Insurance
- Health and Dental Insurance
- Group Benefits/Employee Health Insurance
Our advisors can help you mix and match coverage across multiple insurers to get the right fit.
Which insurance companies does PolicyAdvisor work with?
We partner with over 30 trusted Canadian insurance providers, such as Manulife, Sun Life, RBC, Equitable Life, iA Financial, Canada Life, and more. By working with so many top insurers, we ensure you get competitive quotes, flexible coverage options, and unbiased recommendations all in one place.
Top Insurance companies PolicyAdvisor is partnered with:
Allianz, Assumption Mutual Life Insurance Company, Beneva, Blue Cross, BMO Life Assurance Company, Canada Protection Plan (CPP) / Foresters, Desjardins Insurance, Destination Travel Group Inc., Edge Benefit / Chubb, Equitable Life Insurance Co. of Canada, Foresters Life Insurance Company, GMS Insurance, Green Shield Canada, Humania Assurance Inc., IA Excellence, Industrial Alliance Life Insurance, Ingle-MSH International, Ivari, La Capitale, RBC Life Insurance Company, Sun Life Insurance, The Canada Life Assurance Company, The Empire Life Insurance Company, The Manufacturers Life Insurance Company (Manulife), Travelance Inc., TuGo, UV Insurance, Wawanesa Life Insurance Company, 21st Century, SecureTravel (RIMI Insurance Solutions Inc.).
Will I get a better rate if I buy insurance directly from my bank or the insurance companies?
No — insurance prices are regulated and standardized in Canada. You’ll get the same rates whether you buy directly or through PolicyAdvisor.
But you get way more value from PolicyAdvisor, as you compare quotes from 30+ insurers, giving you more choice, transparency, and personalized guidance — at no cost.
How does the online quote process work on PolicyAdvisor?
It only takes a few minutes. You answer a few simple questions, and our AI-powered platform instantly compares plans from Canada’s top insurers to show personalized quotes.
You can then customize your coverage, review options with a licensed advisor, and apply online - all without leaving your couch.
Is PolicyAdvisor a licensed and legitimate Canadian insurance broker?
Yes. PolicyAdvisor is a fully licensed and regulated insurance brokerage operating across Ontario, Alberta, British Columbia, and Manitoba.
We’re registered with FSRA and other provincial councils, and we work directly with leading Canadian insurers like Manulife, Sun Life, RBC, Equitable Life, iA Financial, Canada Life, and more.
We’ve been featured in The Globe and Mail, Toronto Star, and MoneySense, helping thousands of Canadians make confident insurance decisions online.
Is my personal information safe with PolicyAdvisor?
Yes. We use bank-level encryption and strict privacy standards to protect your data.
Your information is never sold or shared with third parties — it’s only used to generate accurate insurance quotes and complete your application securely.
How can I speak to a PolicyAdvisor insurance expert?
You can chat live on our website, book a call, or speak directly by phone or email with a licensed insurance advisor.
Our team can answer questions, compare options, explain policy details, and help you choose coverage that fits your needs and budget — at no extra cost.