2023 life insurance discounts and promotions
While life insurance does not go on sale per se, insurance companies do offer promotions from time to time. Canadian life insurance providers like Manulife, iA, SSQ, RBC, and Canada Life have offered limited-time promotional pricing on some of their insurance products. Check here or with your advisors often to see which company can offer the best rates for your needs.
Assumption Life discounts and offers on term life insurance

Effective May 23, 2023, Assumption Life Insurance has adjusted premium rates for its highly-rated FlexTerm life insurance product. The adjustment has resulted in rate reductions of up to 5%, while continuing to offer built-in benefits and additional rider options.
PolicyAdvisor rated Assumption Life as one of the best life insurance companies in Canada. Read our full Assumption Life Insurance Review to learn more.
Foresters discounts and offers on term life insurance

As of May 1, 2023, Foresters is offering a limited-time discount on its Term Life insurance product. Premium rates are discounted up to 10% off or more. Plus, the lowered rate will last for the entire duration of your selected term.
The lower rates will apply to new term policies with more than $500k in coverage and term lengths of either 10, 20, or 30 years.
Read our full Foresters Life Insurance Canada Review to learn more about this product or contact our licensed insurance advisors to find out how you can get this deal.
Desjardins discounts and offers on term life insurance

As of October 22, 2022, Desjardins has lowered prices for its term life insurance products. These decreases could be up to 15.3% depending on the applicant’s age and desired amount of coverage. Discounts apply to Term 10, Term 20, Term 30, Term 65, Universal Life Term 10, and Universal Life Term 20 policies with coverage of at least $250,000. Desjardins also offers additional discounts when you apply for multiple insurance coverages at the same time.
Read our full Desjardins life insurance review to learn more about some of the eligible policies and contact our advisors for further help with Desjardins insurance products.
Empire Life discounts and offers on term life insurance

Effective March 15 2022, Empire Life has reduced their premium rates for their Solution 10, 20, 25, and 30 term life insurance products. Discounts for their term Solution products are 5.4%, 4.7%, 6.2%, and 4.9% respectively.
By using PolicyAdvisor’s online tools you can get term life insurance quotes from Empire Life in minutes and see these new rates.
Read our full Empire Life Insurance review to learn more about some of the eligible policies and contact our advisors for further help with Empire Life insurance products.
Manulife discounts and offers on term life insurance

Effective November 20, 2021, Manulife has lowered its term life insurance rates for the following categories:
- Family Term-10 with Vitality Go and Business Term-10
- Family Term-20 with Vitality Go and Business Term-20
- Family Term with Vitality Plus Term-10
- Family term with Vitality Plus Term-20
The discount includes rate reductions up to 13% for term-10 and 10% for term-20 policies.
Additionally, with their Vitality program, you have opportunities to save on insurance rates, gain rewards, and other discounts by participating in their educational, fitness, and health-related actives in the program. The Vitality Plus program offers discounts on insurance premiums, depending on your level of participation. But be warned — it also has penalties for if you fail to live up to your health commitments.
Please note, the discount applies to all bands and HealthStyles, but not all ages—speak to your advisor for more qualification information.
Please also note the Manulife Vitality Plus feature comes at a cost of $6 per month.
Read our full Manulife review and Manulife Vitality review to learn more about some of the eligible polices and contact our advisors for further help with Manulife products.
Beneva discounts and offers on term life insurance

In May 2021, Beneva (formerly SSQ) made major changes to the premium rates for its term life insurance products. While all of their term plans received lower premium rates, significant adjustments (between 3-5%) were made to their 10, 15, 20, 25, and 30 year term life insurance policies. This can mean significant savings when purchasing a term life insurance policy from Beneva.
Read our full Beneva term life insurance review to learn more about some of the eligible policies and contact our advisors for further help with Beneva insurance products.
Industrial Alliance (iA) discounts and offers on term life insurance

Industrial Alliance (iA) has lowered the premium rates for their term life insurance products. The discounted rates are as follows:
- Term 10 & Term 15 – Up to 15% off for policies $250,000 or more (applicants 50 years or older)
- Term 20 – Up to 8% off of policies $500,00 or more
- Term 25 – Up to 5% off of policies $500,000 or more
- Term 30 & Term 40 – Up to 13% off for policies $1 million or more
- Additional discounts for $2 million policies are available
By using PolicyAdvisor’s online tools you can get term life insurance quotes from iA in minutes and see these new rates. This rate change can equal significant savings over the course of a term life insurance policy you hold with iA.
Read our full Industrial Alliance term life insurance review to learn more about some of the eligible policies and contact our advisors for further help with iA insurance products.
RBC Insurance discounts and offers on life insurance and disability insurance

RBC Life insurance
Effective March 28, 2022, RBC has reduced rates on their YourTerm life riders and base policies. They have also cited rate reductions for clients looking for coverage of $500,000 or more and “sharpened” rates for the $250,000 – $499,000 bands.
While the exact percentage of rate reduction was not mentioned in their release, these discounts compete with other top term life insurance providers. By using PolicyAdvisor’s online tools you can get term life insurance quotes from RBC in minutes to see if their new discounts stack up to the competition.
RBC Disability Insurance
RBC Insurance is offering a 20% discount on their Professional Series disability insurance for specific occupations. Applicants must have at least 3 years of experience in their field, earning a minimum of $100,000 net income in the last two years. Eligible occupations include the following:
Business/Law
- Accountants
- Actuaries
- Architects
- Engineers
- Executives (4A)
- Lawyers
- Quebec Notaries
- Judges
Tech
- Computer Specialists (Executives, Consultants, Hardware & Software Developers/Designers, Analysts, Programmers)
Medical
- Medical Specialists (excluding GP, Family Physicians, and Emergency Medicine specialists)
- Optometrists
- Pharmacists
- Dental Specialists (Endodontists, Periodontists, Oral & Maxillofacial Radiologists, Prosthodontists, Pediatric Dentists, Specialists in Oral Medicin and Pathology, Dental health specialists, and Orthodontists)
Please note, the discount applies only to the base policy and does not include term life insurance riders added to other RBC Insurance policies.
Read our full RBC Insurance review to learn more about some of the eligible policies.
How to get insurance promotions and offers
You can get life insurance promotions and offers by speaking with an expert at PolicyAdvisor. Our team has experience with all of Canada’s largest insurance companies and can help you find the right coverage while taking advantage of these limited-time offers. Book some time with us today to find out how.
Some limitations apply. Please speak with our advisors for full policy details.
The information above is intended for informational purposes only and is based on PolicyAdvisor’s own views, which are subject to change without notice. This content is not intended and should not be construed to constitute financial or legal advice. PolicyAdvisor accepts no responsibility for the outcome of people choosing to act on the information contained on this website. PolicyAdvisor makes every effort to include updated, accurate information. The above content may not include all terms, conditions, limitations, exclusions, termination, and other provisions of the policies described, some of which may be material to the policy selection. Please refer to the actual policy documents for complete details. In case of any discrepancy, the language in the actual policy documents will prevail. All rights reserved.
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