Celebrating Growth: Our 2021 Year in Review


In 2021, PolicyAdvisor helped over 460,000 Canadian families with their life insurance needs. After such a great year, we have our sights set high on continual team growth to help the nearly 1/3 of Canadians who still don’t have life insurance. 

By Kaitlyn Kokoska
Content Editorial Manager
5 ‏‏‎ ‎‎‎‎‎min read

The world certainly looks different than when we first launched PolicyAdvisor. From initial coffee shop meetings to opening our Toronto offices, and moving our operations 100% online, we’ve come a long way in the three short years since launch. As the insurance industry evolves, so do we. We continue to grow and serve our purpose: making the life insurance process accessible and jargon-free for all Canadians.

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2021 by the numbers

As an insurtech start-up, we’re always at work, trying to find the best way to serve Canadian’s financial needs in a way that works for them. This means late nights, Zoom calls, and lots of coffee—but we love it! It also means hosting informed conversations with our clients, working with our provider partners, and setting record numbers of coverage to make sure Canadians are protected. 

In 2021, we served close to 460,000 Canadians, all through the convenience of online videos and quoting tools.  

But who are they? We’ve collected a few stats on the great clients we’ve worked with in the last year.

Using our instant, online insurance quoting tool, we quoted over $2.3 billion in coverage and were able to reach tens of thousands of Canadians to talk about their financial goals in an effort to make insurance #jargonfree

This year, we celebrated great coverage growth and the industry noticed. The Insurance Business Canada Magazine Awards recognize insurance professionals and organizations for their outstanding achievements, best practices, and leadership in the insurance profession over the past 12 months. We’re happy to announce that our own Jiten Puri received the Empire LIfe award for Life and Health Advisor of the Year! But, as he put it himself, he couldn’t have done it without the help from the whole team at PolicyAdvisor.

Growing our PolicyAdvisor family

Speaking of our team, we’ve been expanding our headcount and adding seasoned advisors, communications experts, and operations gurus to better serve our growing client base. In fact, we’ve doubled our employee base in the last year, making team meetings look like a mosaic tile backsplash these days. 

Looking ahead to 2022, we’re looking to build the team even bigger! Check out our careers page!

We will introduce our new team members on social as we add them to the roster—we’re excited for you to get to know them! In the meantime, you can check out what our clients have to say about us. We’re proud to say we’ve attained a 4.89 star status between client reviews on TrustPilot,, and Google reviews

Our virtual makeover

We know insurance (and the lovely pages and pages of policy and contracts that come with it) can be a tad, shall we say, convoluted? This is why this year, we worked hard to update our own website to make our own pages fit our mission of making insurance jargon-free.

As a part of that mission, we revamped our blog from a simple list of articles to our new insurance learning centre. On learning centre pages, users can read more about life insurance, from the basics like “What are the different kinds of life insurance?” to the more nuanced topics like “What can I do with my policy dividends.” 

We add more content to our learning centres for life insurance, disability insurance, critical illness insurance, and mortgage insurance each month. To find the latest posts, sign up for our monthly newsletter—it’s a digest of the newest learning centres pieces delivered straight to your inbox.

Serving the financial needs of Canadians

We know the best way to meet clients’ needs is getting to know them. Each year, we conduct a consumer survey gauging where Canadians stand in terms of their financial goals, their spending habits, and how they feel about the current state of the economy considering the impacts of Covid-19

Our 2021 State of the Nation survey, found that Canadians are largely cutting back on their spending in a response to expected inflation rates. However, a majority (80%) of survey respondents reported that their life and health insurance spending was largely staying put. Still, over half (52%) of Canadian’s surveyed feel uncertain as to whether they have adequate financial protection for themselves or their loved ones should they be stricken with a COVID-related sickness or death.

As the situation continues to evolve, insurance carriers update their policy wordings to include circumstances surrounding the effects of Covid-19. We understand that the world can seem a bit uncertain considering the global state of affairs, but we’re here to help all Canadians continue to set and achieve their financial goals through life insurance and the other insurance products we provide.

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Looking to 2022 and beyond

After such a great year, our sights are set high on continual team growth. As our base of experienced advisors and insurance experts grows, we carry on our mission to make the life insurance process accessible to everyone in Canada. 

The life insurance landscape is changing—between virtual meetings and instant approval products, we’re ready to help Canadians every step of the way!

Need help?
Call us at 1-888-601-9980 or book time with our licensed experts.
By Kaitlyn Kokoska
Content Editorial Manager
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