What are NFTs and how can you protect them?

By Ripenjeet Sandhu
Insurance Advisor, LLQP
8 ‏‏‎ ‎‎‎‎‎min read

Non-Fungible Tokens (NFTs) have made headlines in recent months— artwork and Tweet NFTs are being sold for millions online.

With headlines like these hitting newsfeeds daily, you may be asking yourself what exactly are NFTs anyway? 

This article explains what NFTs are and why they’re garnering attention and astronomical sale prices. It also reflects on how you can protect your NFTs if you decide to invest in them. 

  • An NFT is a non-fungible token, a new way to represent ownership of unique assets and non-fungible items through a digital token.
  • NFTs leverage blockchain technology to verify the owners of the tokens, and like artwork, these tokens can gain value over time because of their scarcity and uniqueness.
  • NFTs are gaining popularity as they grant digital artists an opportunity to make a living from their work in the same way as traditional artists.
  • While no mainstream insurance solutions currently exist for NFTs, insurance companies are keeping their eye on these digital tokens and may introduce products as the market stabilizes.
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What is an NFT?

An NFT represents the ownership of a unique asset, or non-fungible item, through a token. A fungible token, in contrast, is something such as Bitcoin or Canadian dollars, which are not unique and easily replaceable. 

NFTs allow us to signify our ownership of art, collectibles, and more, even if they only exist in the digital space. Art, tweets, video clips, GIFs, and other things have all been sold as NFTs. There’s even room for these tokens to signify ownership in assets such as real estate or business inventory.

How do NFTs work?

An NFT leverages blockchain, usually Ethereum, to verify the owner of the token. Simultaneously, no one can modify this record of ownership or recreate the unique token. However, when an NFT changes hands, the transaction is added to the blockchain ledger to reflect the new ownership. 

When you purchase an NFT, you don’t technically own the tweet, video clip, or artwork. You own metadata that links to the tweet, video clip, or artwork. The Bleeple’s opus or Donald Trump’s tweets don’t live on the blockchain that the NFT is based on. Instead, your token refers to a file somewhere on the web. 

This system has led to NFTs going missing because of broken links. That’s why you need to understand who you’re buying an NFT from and whether they can likely maintain the link affiliated with your NFT into the future.

Where do you store NFTs?

Holding an NFT is similar to holding any cryptocurrency. You ultimately need a digital wallet — the same kind that you hold cryptocurrencies with. Due to the similarities between storing crypto and NFTs, NFT storage comes with many of the same risks. You can lose your tokens if you lose access to your digital wallet by forgetting a password or damaging the physical storage. If your wallet is online, there’s also the possibility that a hacker can steal your tokens.

Can anyone make an NFT?

Most people can make NFTs, and it’s relatively simple to do so. The process is referred to as “minting“. 

NFT marketplace platforms are a way to buy and sell NFTs, but they also allow you to mint tokens. For example, on, creating an NFT is as easy as clicking a “Create NFT” button. You then upload whatever chosen image or file you want to turn into an NFT, and the platform provides an option to add special traits or attributes. For example, the sale of the Donald Trump tweets may have a special marker that signifies that it was sold to raise money for charity. This could increase the tweets’ scarcity and value as a result. Platforms such as Mintable and Rarible also provide similar services. 

When you mint an NFT, it becomes an asset on a blockchain. It’s then added to the creator’s “account balance” on the blockchain, and the blockchain ledger will confirm future transactions relating to the NFT to prove its authenticity.

Why are people buying NFTs?

NFTs have many benefits. Turning digital artwork and online collectibles into these tokens lets people support their favourite artists. While an acclaimed painter can produce a painting and sell it to an individual for profit, digital artists previously couldn’t sell their artwork this way. Digital artists, instead, made income by selling prints or licensing their work. But with NFTs, these artists can now sell their artwork as a unique piece similar to their analog counterparts. 

Further, as the buyer, purchasing an NFT can provide the same “bragging rights” or “street cred” as buying a physical piece of artwork. Additionally, similar to art, NFTs have the opportunity to appreciate in value and be sold for a greater price later on. 

This brings us to another reason why many are buying NFTs — as speculation. Whether it’s artwork, land, or cryptocurrencies, individuals may buy these assets because they believe that the value will increase at a future date, such that they can then sell it for a profit. As NFTs are one-of-a-kind, many buyers believe that the NFT they purchased will appreciate in value. 

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Where can I buy NFTs?

As mentioned prior, platforms such as and Rarible allow users to buy and sell NFTs. These marketplaces are networks for individuals to sell rare digital items. There are ultimately numerous platforms, each with its own pros and cons. The most crucial part is to find a credible platform to ensure you’re not scammed. 

On these platforms, it’s further vital to research who you’re buying from. As these sites function as a marketplace – much like PolicyAdvisor’s life insurance marketplace – you’re not purchasing from or Rarible directly, but another vendor. 

In rare cases, some users may try to impersonate digital artists or collectible issuers, similar to how some criminals counterfeit artwork. Make sure you research the seller and verify the owner via the blockchain ledger to figure out whether you’re purchasing the real thing.

How much are NFTs worth?

Like real-world artwork or collectibles (or even real estate and stocks), an NFT is only worth what someone else is willing to pay for it. Because each NFT is unique, the price of each token is unique. If the artist behind the Beeple’s opus suddenly fell out of favour with the public, the Beeple’s opus NFT could suddenly decline in value. Or if a certain NFT became the next big meme, it could be worth millions overnight. Thus, there’s no definitive answer to how much an NFT is worth – though some have sold for millions of dollars.

Can you insure NFTs?

The simple answer is no — at least, you won’t easily find an NFT insurance policy from a reputable insurer. However, policies for NFTs will likely arrive soon. 

Insurers base insurance premiums on data. For example, life insurance companies look at individuals similar to you as one factor to determine your risk of death and the price of your life insurance premiums. But because NFTs are a relatively new entity, it’s hard to find comparable data and price a token’s insurance premiums. 

Furthermore, the NFT market is volatile. Although the NFT of a famous art piece is worth almost $70 million today, we don’t know if it will skyrocket or plummet tomorrow. For insurers to feel safe enough to protect such a product, there needs to be more information and some data to suggest stability in valuations. 

Before we can expect NFT insurance, token owners, insurers, and other stakeholders will need to better manage the risks associated with this new technology. 

NFTs can represent many things — from artwork to real estate. This technology may transform numerous industries. But for now, many NFTs remain a speculative investment. 

As more information and data come out on these tokens (and there are better ways to manage their affiliated risks) you can expect insurers will one day be ready to provide coverage for NFTs through new insurance products.

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By Ripenjeet Sandhu
Insurance Advisor, LLQP

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