La Capitale life insurance review – Updated 2024


La Capitale Insurance merged with SSQ in 2020 under the name Beneva. Under the Beneva name, they offer a variety of renewable, convertible, and decreasing term life insurance, permanent life insurance, disability insurance, critical illness insurance, and other health insurance products.


As of January 2023, SSQ Insurance has merged with La Capitale to form Beneva Insurance Company. This merger makes it one of the largest life insurance companies in Canada.

Learn more and read our full Beneva Life Insurance Review here.

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La Capitale life insurance rating and review

La Capitale’s flagship product is their Enhanced term insurance, which automatically includes a Loss of Autonomy benefit and coverage for estate fees up to $1000 (Quebec only). This product is renewable and convertible and can be combined with Beneva’s full suite of insurance products such as critical illness insurance, disability insurance, and other savings and investment products. 

La Capitale also offers a more basic term life insurance product, known as their “Pure” series product line. This term life insurance offers similar coverage amounts and convertibility compared with the Enhanced series but is a little cheaper as it does not come with the Loss of Autonomy or Succession Advantage benefit. 

La Capitale also offers simplified and no-medical life insurance products, meaning no medical exam is required. For their simplified life insurance product, known as “Simplified Advantage,” coverage is available up to $100,000. You can apply for their no-medical product, called “Affirmative,” after answering only four qualifying questions—but, their no-medical coverage is only up to $25,000. Notably, La Capitale only offers permanent simplified and no-medical life insurance, meaning term options are not available for these products.

Since the merger with SSQ under the new name Beneva, those looking to apply for La Capitale life insurance can do so through a quick online process.

PolicyAdvisor Rating

Best Life Insurance for Full Suite of Products

AM Best Rating N/A


La Capitale Life insurance pros and cons

La Capitale life insurance pros

  • Combined financial backing from SSQ merger under Beneva name
  • Many optional riders available including children’s term and critical illness riders 
  • Built-in loss of autonomy benefit (Enhanced products)
  • Built-in coverage (up to $1000) to cover estate legal fees and expenses (Enhanced products, Quebec only)
  • Online services and account access
  • Digital e-policy

La Capitale life insurance cons

  • Simplified coverage only offered up to to $50,000 after age 71 
  • No-medical coverage only offered up to $25,000

Who is the La Capitale Insurance Company?

La Capitale was founded in 1940 by Quebec government workers looking for a more secure way to pay for funeral expenses. Up until their merger into Beneva, La Capitale operated primarily in Quebec and extended their insurance and financial services to Ontario in 2008. 

In 2020, La Capitale merged with SSQ Insurance, another Quebec financial services company, under the new moniker Beneva. As of January 2023, they are jointly operating under the Beneva name.

Read more about what happened to La Capitale

Key facts about La Capitale Life Insurance

  • Founded: 1940
  • Headquarters: Québec City, Québec
  • AM Best Rating:
  • Better Business Bureau Accreditation and Rating: No /
  • Assets: $25 billion (2020) under Beneva
  • Annual Premiums: $6 billion (2020) under Beneva 
  • Annual Premiums: $2.5-billion

How much does life insurance from La Capitale Insurance cost?

La Capitale offers both term and permanent life insurance coverage under the Beneva name. The below insurance premiums are based on a La Capitale fixed 20-year term life insurance policy with $500,000 in coverage from their Pure series for non-smokers in good health.

Age Male Female
20 $ 30.00 $ 21.25
25 $ 30.42 $ 22.08
30 $ 31.67 $ 22.92
35 $ 32.50 $ 24.58
40 $ 47.08 $ 35.00
45 $ 75.00 $ 54.58
50 $ 127.50 $ 86.25
55 $ 230.00 $ 157.50
60 $ 427.08 $ 288.75
65 $ 681.66 $ 478.75 

What term life insurance amounts and coverage do La Capitale and Beneva offer?

La Capitale offers a variety of term insurance products including the Enhanced Fixed Term, Pure Fixed Term, Enhanced Decreasing Term, as well as a variety of life insurance riders

Pure Series Term Insurance

  • Straight-forward, basic term insurance product designed for income replacement, estate planning, and covering personal and business debts
  • Option to exchange the contract term for a longer term during the first 5 years, without evidence of insurability

Coverage and policy details

  • Available Term Lengths: 10, 20, 25, 30, or 35 years
  • Available Term Types: Level or decreasing 
  • Maximum Amount of Coverage: $5,000,000
  • Renewability: Yes. Renewable as 10-year term to age 85
  • Convertibility: Yes. Convertible to up to age 70

Enhanced Series Term Insurance

  • Flexible term insurance product designed for income replacement, estate planning, and covering personal and business debts
  • Option to exchange the contract term for a longer term during the first 5 years, without evidence of insurability
  • Total loss of autonomy benefit built-in
  • Succession advantage included (up to $1000 to cover reimbursement of estate fees, Quebec only)

Coverage and policy details 

  • Available Term Lengths: 10, 20, 25, 30, or 35 years
  • Available Term Types: Level or decreasing
  • Maximum Amount of Coverage: $5,000,000
  • Renewability: Yes. Renewable as 10-year term to age 85
  • Convertibility: Yes. Convertible to up to age 70
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La Capitale has merged with SSQ Insurance to form Beneva Insurance Company.

What other insurance coverage does La Capitale offer?

La Capitale offers a variety of customizable insurance products as well as saving and investment products

Permanent Life Insurance

Permanent life insurance provides you with coverage from the day the policy is settled until the day you die. Premiums are level and guaranteed, and as long as you keep paying the premiums the coverage never expires. SSQ offers three different permanent life insurance policy options: non-participating (Advantage Non-Participating, Pure Term to 100, Enhanced Term to 100)  simplified life insurance (Simplified Advantage), and no-medical life insurance (Affirmative). 

Simplified Life Insurance

Simplified life insurance coverage has no requirements for a medical exam. To apply, all you need to do is answer some simple questions regarding your health.

The waiting process is shorter and can oftentimes grant you immediate coverage. The tradeoff? Generally, premiums are higher for simplified coverage, and the coverage amount is lower than what you can get with traditionally underwritten life insurance

La Capitale offers the following simplified life insurance coverage: 

  • Up to $100,000 in coverage based on age 
  • Advanced payment up to 50% of coverage if the event results in shortened life expectancy

Critical Illness Insurance

Critical illness insurance is a living benefit insurance policy that pays out a tax-free lump sum if you develop a specified illness, health event (like breast cancer, prostate cancer, skin cancer, heart attack, and coronary angioplasty), or undergo treatment while under its coverage, after a minimum of 30 days from when you are first diagnosed (90 days for cancer). This coverage is available for a period of time also known as term length, and you determine it when purchasing the policy.

La Capitale, under Beneva, offers critical illness insurance coverage for children and adults with several policy options: 

  • 25 covered illnesses or surgeries 
  • Partial payouts for certain conditions
  • Renewal up to age 75 and convertible up to age 60 
  • Available as a separate policy or rider
  • Coverage options from $10,000 – $20,000 
  • Access to Teladoc network (network of doctors and specialists) 

Read our full Beneva Critical Illness Insurance Review

Disability Insurance

Disability insurance, sometimes also referred to as income protection insurance is an insurance product that offers you protection against loss of income by replacing a substantial portion of your paycheque if you become disabled. 

La Capitale offers disability illness insurance coverage called the “Pillar Series” income protection plan. It offers: 

  • Up to $6,000 monthly benefit amount
  • Partial benefit options (up to 6 months) 
  • Coverage on 1st day of hospitalization (90-day elimination period or less)
  • Basic coverage for accidents with sickness coverage available as a rider
  • Additional simplified accident insurance available (no medical exam required) 

Investment and Financial Products

In addition to insurance products La Capitale also offers investment services with over 42 investment accounts available with 5 asset categories: fixed income, balanced, Canadian equity, American and international equity, and portfolios. They also offer RRSP loans and other annuities.

How do I apply for a term life policy with La Capitale Insurance?

You can apply for La Capitale Life Insurance’s plans by using the best online insurance broker in Canada. You can enter your information and look up quotes using the button below or schedule a call with one of our licensed brokers to apply for La Capitale Life Insurance through Beneva or get an instant quote.

Need help?
Call us at 1-888-601-9980 or book time with our licensed experts.
By Kaitlyn Kokoska
Content Editorial Manager
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