Securian Canada Life Insurance Review – Updated 2023


Securian Canada (formerly Canadian Premier) provides basic, non-renewable term life insurance through policy administrators like PolicyMe and Cover Direct, who repackage the product as their own. These policies are often advertised as low-cost life insurance compared to competitors, but they lack the riders and convertibility that are standard offers with other providers.

By Ripenjeet Sandhu
Insurance Advisor, LLQP
7 min read
Securian Canada, formerly Canadian Premier life insurance company.


Term Life


A (Excellent)


Not Recommended For Canadian Life Insurance Buyers

Securian Canada Life Insurance Plan Review

Securian Canada (formerly Canadian Premier) is an option for Canadians looking for basic term life insurance, but they may be better served by more traditional life insurance providers. Traditional life insurance policies in Canada almost always provide options to renew or convert to permanent policies. However, Securian Premier is an outlier where many of their policies do not provide renewable or convertible options. It’s important to look at your policy to see if these options are offered. 

Renewability lets a term life insurance policyholder re-up their current coverage without having to re-qualify. Convertibility lets a policyholder exchange their term life coverage for a whole life policy when their term runs out.

Besides minimal options for these two very-basic aspects of a life insurance policy, Securian Canada also does not offer any life insurance riders – optional add-ons one can choose when applying for a traditional term life insurance policy.

Securian Canada is a relatively new entrant to the term life insurance landscape, which may explain its basic coverage offering. At this time we cannot recommend Securian Canada for those looking for well-rounded life insurance coverage.


  • Accessible online through digital administrators (such as PolicyMe and Cover Direct)
  • Digital e-policy
  • Lower rates because of limited policy coverage (missing key features of traditional life insurance)


  • No renewability options (cannot renew for another term once coverage expires)
  • No options for life insurance riders to augment coverage (common riders like term riders, children’s term rider, critical illness rider, etc, not available)
  • Costs more time and money securing additional coverage elsewhere (finding CI, children’s CI, etc)
  • Relatively inexperienced in life insurance compared to established Canadian providers
  • No convertibility options for permanent life insurance
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Who is Securian Canada?

Securian Canada began as Canadian Premier Life Insurance, founded in 1955 with headquarters based in Toronto, Ontario. The company is wholly owned and independently operated by a subsidiary of Securian Financial Group, which is located in St. Paul, Minnesota. 

In recent years, Canadian Premier Life Insurance completed the acquisition of Gerber Life’s Canadian life insurance business, resulting in an increased insurance footprint across Canada. Canadian Premier’s products are typically delivered through partnerships with financial institutions, retailers, and other businesses; for instance, they offer their term life insurance policies through administrators (like PolicyMe and Cover Direct) who repackage the insurance policies as their own product.

Canadian Premier Life Insurance has now insured over 2 million Canadian families coast-to-coast. In addition to offering life insurance products, Canadian Premier’s main product offering is creditor insurance. 

In 2023, the company rebranded as Securian Canada.

It has since rebranded under the name Securian Canada.

canadian premier life insurance versus term life insurance

Securian Canada Insurance Company: Quick Facts

    • Founded: 1955
    • Headquarters: Toronto, ON
    • AM Best Rating: A (Excellent)
    • Better Business Bureau Accreditation and Rating: A+
    • Assets: $0.2 Billion
    • Annual Premiums: $27.3 Million

Check out more facts about Canada’s biggest life insurance companies.

Is Canadian Premier the same thing as Securian Canada?

Yes. Canadian Premier officially rebranded to Securian Canada in February 2023.

What types of life insurance does Securian Canada (Canadian Premier Life Insurance) offer? 

Canadian Premier Life Insurance offers 10, 15, 20, 25, and 30-year term life insurance policies.

What term life insurance amounts and coverage does Securian Canada Insurance offer?

  • Available Term Lengths: 10, 15, 20, 25, and 30-years
  • Available Term Types: Guaranteed level premiums
  • Maximum Amount of Coverage: $5 Million
  • Renewability: No

Convertibility: Terms are convertible in the first 5 years of coverage to a longer term offered by Canadian Premier, but they are not convertible to permanent policies.

What other insurance coverage does Securian Canada offer?

Canadian Premier Life Insurance offers a range of insurance products to customers, apart from term life, such as:

  • Home, Condo and Tenant Insurance
  • Travel Insurance
  • Auto (Motorcycle, RV, Car) Insurance
  • Critical Illness Insurance
  • Credit Protection Insurance
More choice. Lower price.
PolicyAdvisor saves you time and money when comparing Canada’s top life insurance companies. Check it out!

Who sells Securian Canada (Canadian Premier) life insurance policies?

As mentioned above, Canadian Premier offers their products through retailers and other 3rd parties who white-label or repackage the products as their own, including Canadian companies PolicyMe and Cover Direct.

life insurance company comparison for standard features

Does PolicyMe sell Canadian Premier life insurance?

PolicyMe is an online insurance vendor established in 2018. They offer only Canadian Premier life insurance products through their online platform. With their partnership, the PolicyMe coverage offering is slim and includes only instant approval term life insurance with up to $5 million in coverage. These term policies are renewable each year; however, renewal prices go up every single year. Their policy but not convertible, which is usually standard for Canadian life insurance policies.  Additionally, permanent life insurance and disability insurance policies are not available through PolicyMe.

Canadian Premier term life insurance through PolicyMe

PolicyMe acts as a policy administrator for Canadian Premier products—essentially repackaging their products on their online platform. The term offerings are as follows:

  • Available Term Lengths: 10, 15, 20, 25, or 30 years
  • Application process: Online
  • Claims contact: PolicyMe
  • Amount of Coverage: $100,000 – $5 Million
  • Renewable: Yes
  • Convertible: No
  • Other coverage available: Critical illness insurance

Does Cover Direct sell Canadian Premier life insurance?

Cover Direct also sells term life insurance that is underwritten by Canadian Premier. They offer these products through a telephone consultation or via filling out a quote form. They offer term life insurance policies with up to $1.5 million in coverage. These term policies are neither convertible nor renewable. Cover Direct offers additional critical illness insurance but no disability insurance products.

Cover Direct’s main life insurance offering is referred to as their “Age-Based policy“. Essentially, it is an annual renewable term life insurance policy: instead of traditional terms, this type of insurance is offered year by year, and each year the premium increases for the same amount of coverage.

Read more in our Cover Direct life insurance review.

Canadian Premier term life insurance through Cover Direct

Cover Direct is also a third-party seller and policy administrator for Canadian Premier products. The term offerings are as follows:

  • Available Term Lengths: 10 – 30 years, depending on your age
  • Application process: Over the phone only
  • Claims contact: Cover Direct
  • Amount of Coverage: Up to $1.5 million
  • Renewable: No
  • Convertible: No
  • Other coverage available: Critical illness and children’s coverage

Is Securian Canada Life Insurance right for you?

Canadian Premier may offer low-cost life insurance, but this is due to the lack of flexibility and convertibility – there may be better options for you than just looking Canadian Premier quotes. As insurance advisors for multiple life insurance companies and products, we can help you decide if Canadian Premier Life Insurance is the best fit for you or if another Canadian insurer is a match.

As Canada’s best online life insurance advisor, we will assist you in comparing and choosing products across all our partner companies. Speak to our licensed advisors and we will be able to assist you in finding you the best coverage for your needs.

Need help?
Call us at 1-888-601-9980 or book time with our licensed experts.
By Ripenjeet Sandhu
Insurance Advisor, LLQP

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