KEY TAKEAWAYS

  • The top life insurance companies in Canada for comprehensive coverage include Manulife, Sun Life, Empire Life, Canada Life, and Industrial Alliance
  • Insurance providers like Assumption Life and Canada Protection Plan are the top choices for fast, no-medical coverage, making them ideal for hard-to-insure individuals
  • The ideal choice depends entirely on your specific life stage, career, health status, and long-term financial goals

Choosing the best life insurance company in Canada depends entirely on your specific financial goals. However, with so many Canadian providers out there, trying to compare them all on your own can get overwhelming. That’s exactly why our team of licensed advisors reviewed and rated the top Canadian insurers for 2026 to help you confidently select the right coverage.

Quick glance: The best Canadian life insurance companies

Category  Top Providers Best For
Term Life Seekers RBC, Canada Life, iA Financial Flexible term lengths
Whole Life Buyers Sun Life, Equitable Life, Empire Life Market-leading dividend scales 
No-Medical Coverage Assumption Life, CPP, iA Fast approvals without medical exams
Parents and Homeowners Equitable Life, Beneva, iA Financial Child riders & automatic newborn coverage
Seniors (50+) Desjardins, Wawanesa Guaranteed issue coverage for ages 50 to 75 
Business Owners Canada Life, Sun Life, BMO Business value protection riders
Doctors & Professionals RBC, Manulife, Canada Life Income-based underwriting and high limits
Smokers & Tobacco Users Foresters, iA Financial, Canada Life Offer built-in “Quit Smoking” incentive pricing 
Pre-Existing Conditions CPP, Desjardins, Assumption Life Lenient underwriting (like Desjardins’ “Harmony”) 
Children  Humania, Foresters, Equitable Life Features like zero-medical child riders 

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Which are the best life insurance companies in Canada?

The best life insurance companies in Canada vary by your specific needs. Leading choices include Manulife, Sun Life, Empire Life, Canada Life, Industrial Alliance and more.

Below, we break down exactly how each of these top companies delivers on its strengths, and where they might fall short, so you can confidently choose the right insurance company for your life stage.

Top life insurance companies in Canada and their key strengths:

1. Assumption Life

☆☆☆☆☆
★★★★★
PolicyAdvisor rating
Policies offered
FlexTerm
Platinum Protection
Golden Protection
Silver/Bronze Protection
Best for
People looking for faster approval processes
AM Best Rating
A-
LICAT Ratio
167%
Company overview and financial strength:
Assumption Life was founded in 1903 in Moncton, New Brunswick with deep roots in Atlantic Canada. The company is particularly known for no-medical and simplified issue life insurance. With over $2.3 billion in assets under management and an A- (Excellent) rating from A.M. Best, the company demonstrates solid financial security and reliable claims-paying ability.

Types of life insurance offered by Assumption Life:

Product Best for 
FlexTerm Affordable temporary coverage
Platinum Protection Simplified issue permanent insurance
Golden Protection Easier approval with moderate health concerns
Silver/Bronze Protection Guaranteed issue / no-medical accessibility

Our advisor’s take: Who is Assumption Life best for?

Assumption Life is often overlooked by consumers simply because it is a smaller insurer. But in certain situations, it can become one of the strongest options available, particularly when accessibility and ease of approval matter more than getting the absolute lowest premium. 

For example, a healthy 32-year-old looking purely for the cheapest 30-year term life insurance will often find more competitive pricing with larger national insurers. However, a 54-year-old with diabetes, medication history, or prior health complications may find Assumption Life considerably easier to qualify with through their simplified issue solutions.

It may be a strong fit for:

  • People looking for faster or simpler approval processes
  • Applicants who have previously been declined by traditional insurers
  • Consumers who want to avoid extensive medical testing
Pros of Assumption Life insurance

Accelerated Underwriting (FlexTerm): Approves FlexTerm coverage up to $2,000,000 without a medical exam for applicants 45 and under

Digital Underwriting (Lia): Assumption Life’s digital platform can approve simplified products and issue a policy contract in as little as 15–30 minutes

Transportation Benefit: Included in most policies. Pays up to $2,000 toward transporting the insured’s remains if death occurs more than 200km from home

Extreme Disability Benefit: Pays a portion of the death benefit early if the insured suffers a catastrophic loss, such as sight or limb loss, at no extra cost on select plans

Insurability Benefit: Increases coverage up to 25% (max $125,000) without a medical exam after marriage, a new child, or a new mortgage

ParPlus Dividends: As a mutual company, ParPlus policyholders are members and share in the company’s profits through dividends

Cons of Assumption Life insurance

Coverage Caps on Simplified Products: “No Medical” plans are generally capped at a lower coverage amount than fully underwritten policies

The 2-Year Rule: Bronze and Deferred products have a 24-month waiting period before paying the full death benefit for natural causes

Strict Renewal/Conversion Ages: FlexTerm is renewable to age 90 but must convert to a permanent policy before age 75, or premiums rise sharply in later years 

2. Beneva

☆☆☆☆☆
★★★★★
PolicyAdvisor rating
Policies offered
Term Plus
Whole Life 20 / Whole Life 100
Universal Life
Simplified Issue / Guaranteed Issue
Best for
Buyers who want disability protection bundled in
AM Best Rating
A
LICAT Ratio
163%
Company overview and financial strength:
Beneva was formed in 2023 through the merger of La Capitale and SSQ Insurance, creating one of Canada’s largest mutual insurance companies. As of 2026, Beneva manages $30.3 billion in assets and maintains a strong solvency ratio of 163% which is well above the 120% regulatory requirement, indicating exceptional capital depth.

Types of life insurance offered by Beneva:

Product Best For
Term Plus Flexible term coverage from 10 to 40 years
Whole Life 20 / Whole Life 100 Participating permanent coverage with dividend growth
Universal Life Investment-linked permanent coverage
Simplified Issue / Guaranteed Issue Fast approval with minimal or no medical questions

Our advisor’s take: Who is Beneva best for?

Beneva stands out for bundling an Extreme Disability Benefit into every life insurance policy at no extra cost, effectively doubling your protection where most insurers would charge for this as a separate rider. It’s also a strong option for growing families, due to the automatic 60-day Newborn Benefit. For example, a young couple expecting their first child may value the combination of automatic newborn coverage that they’d otherwise have to add separately with most other insurers. 

It may be a strong fit for:

  • Buyers who want disability protection bundled in, not sold as a separate add-on
  • Growing families, thanks to the automatic 60-day Newborn Benefit
  • Applicants in Quebec seeking strong local advisor support
Pros of Beneva life insurance
  • Strong dividends: Participating policyholders received an average dividend of 6.2%
  • Rapid Approval Window: For simplified and standard term products, Beneva uses a digital underwriting platform that provides decisions in under 60 minutes for many healthy applicants
  • Newborn Benefit: Automatically covers new children, biological or adopted, for 60 days at no extra premium or paperwork
  • Extreme Disability Benefit: Includes an Extreme Disability Benefit for free in all of their life insurance plans. You get double the coverage than usual
  • Fracture Benefit: Pays a lump-sum payment (typically ranging from $1,000 to $5,000) for bone fractures, an “accident-style” benefit that is rarely built into traditional life insurance.
  • Telehealth & Psychosocial Support: Policies often include access to telehealth phone assistance and specialized psychosocial support tools
Cons of Beneva life insurance
  • Complex Claims for High-Value Policies: Policies exceeding $5 million or complex Universal Life cases can still face longer processing times
  • Regional Strength: Advisor network and brand recognition remain stronger in Quebec than in Western Canada or the Maritimes
  • Cost of Riders: Standout features like the Fracture Benefit are paid add-ons, so a fully loaded policy can cost more than a basic term policy

3. BMO Insurance

☆☆☆☆☆
★★★★★
PolicyAdvisor rating
Policies offered
BMO Term Life
Estate Protector / Wealth Accelerator
Guaranteed Life Plus
Best for
Budget-conscious buyers who want affordable coverage
AM Best Rating
A
LICAT Ratio
134%
Company overview and financial strength:
As one of Canada’s “Big Five” banks founded in 1817, BMO Financial Group maintains exceptional financial strength with approximately $20.1 billion in assets, consistent profitability, and robust capital reserves that far exceed regulatory requirements. BMO Insurance is rated “A (Excellent)” by A.M. Best. It is a strong choice for those seeking affordable, competitively priced life insurance backed by a trusted financial institution.

Types of life insurance offered by BMO:

Product Best For
Term Plus Flexible term coverage from 10 to 40 years
Whole Life 20 / Whole Life 100 Participating permanent coverage with dividend growth
Universal Life Investment-linked permanent coverage
Simplified Issue / Guaranteed Issue Fast approval with minimal or no medical questions

Our advisor’s take: Who is BMO insurance best for?

BMO stands out for combining affordability with flexibility. As a major bank insurer, BMO is generally competitively priced on straightforward term coverage, making it a strong fit for cost-conscious buyers. It also offers a performance bonus with their whole life plans that is guaranteed to never be negative. All life insurance policyholders get access to BMO Insurance Health Advocate Plan, a comprehensive health counselling and personal assistance service.

It may be a strong fit for:

  • Budget-conscious buyers who want affordable term coverage from a trusted bank insurer
  • Business owners who want coverage that scales with their company’s value
  • Buyers who want a longer window to convert term to permanent coverage
Pros of BMO life insurance
  • Health advocacy: The BMO Insurance Health Advocate Plan is a standout feature. It provides access to Teladoc Medical Experts for second opinions and healthcare navigation
  • Compassionate Benefits: Their Terminal Illness Life Advance allows you to access up to 50% of your death benefit (to a maximum of $250,000) if diagnosed with a terminal illness
  • Empathy Concierge Service: All policies include access to a digital and human concierge that helps beneficiaries navigate grief, funeral planning, and estate administration
  • No-Medical Conversion to Age 70: Most Canadian insurers cut off the ability to convert term to permanent insurance at age 65. BMO allows this conversion until age 70
  • Business Guaranteed Insurability Option (BGIO): Lets business owners purchase additional coverage as their business’s fair market value grows
Cons of BMO life insurance
  • Terminal Illness Advance Restrictions: While the 50% advance is a great feature, it has strict “lock-in” rules
  • Non-Participating” Structure: Unlike Beneva or Canada Life, BMO’s Whole Life is non-participating. This means you do not receive a share of the company’s “surplus” profits

4. Canada Life

☆☆☆☆☆
★★★★★
PolicyAdvisor rating
Policies offered
My Term Life Insurance
Canada Life Generations (Par) / Estate Achiever
Simply Protected / Guaranteed Acceptance Life
Best for
Unique business protection growth life insurance rider
AM Best Rating
A+
LICAT Ratio
130%
Company overview and financial strength:
With over 18 million customer base and $723 billion in consolidated assets under administration, Canada Life holds strong financial ratings (A+ from AM Best) and maintains leading market positions across insurance, wealth management, and health benefit sectors throughout Canada. It is ideal for those seeking versatile, long-term coverage that adapts across different life stages and financial needs.

Types of life insurance offered by Canada Life:

Product Best For
My Term Life Insurance (Term 5–50 years) Fully customizable term lengths
Canada Life Generations (Par) / Estate Achiever Permanent coverage for wealth transfer and estate planning
Simply Protected / Guaranteed Acceptance Life No-medical coverage with guaranteed acceptance

Our advisor’s take: Who is Canada Life best for?

Canada Life is one of the biggest insurance companies in Canada, and its size shows in the numbers: $723 billion in assets and an A+ rating from A.M. Best. That scale translates into real product strength, including custom term lengths matched to the exact year. For example, a parent who wants coverage that ends the exact year their youngest child finishes university can pick a Term 17 instead of rounding up to a 20-year policy they don’t need. 

Also they have no cap on whole life coverage, making it a strong fit for buyers who want both stability and flexibility. A high-net-worth individual planning a multi-generational estate transfer may also value the uncapped whole life coverage and the backing of one of Canada’s largest, most stable insurers.

It may be a strong fit for:

  • Buyers who prioritize working with one of Canada’s largest, most financially stable insurers
  • Buyers who want coverage matched to a specific timeline, like a mortgage or child’s remaining school years
  • High-net-worth individuals planning complex estate transfers
Pros of Canada Life insurance
  • Custom term: Unlike other insurers, which have fixed brackets (10, 15, 20, etc.), Canada Life allows you to choose a Term 17 or Term 22 to match the exact length of a mortgage or a child’s remaining years in university
  • Unlimited whole life coverage: No maximum coverage limit on whole life policies ideal for complex estate planning scenarios. However, any application exceeding $50 million may trigger “special underwriting”
  • Business protection: Unique Business Protection Growth rider lets business owners add more coverage as their business grows
  • Joint policy features: Their “Joint-First-to-Die” policies include a Continuation Option. If one person dies, the survivor can often continue their portion of the coverage as a single policy without providing new medical evidence
Cons of Canada Life insurance
  • Minimum requirements: Minimum $100,000 coverage or $500 annual premium required
  • Underwriting process: Because Canada Life offers high-cap and complex products (like Business Growth riders), their underwriting is more rigorous than “instant-issue” digital startups

5. Canada Protection Plan

☆☆☆☆☆
★★★★★
PolicyAdvisor rating
Policies offered
Express Elite / Simplified Elite / Deferred / Preferred Elite Term
Preferred Elite Life / Simplified Elite Whole Life
Guaranteed Acceptance Life, Deferred Whole Life
Best for
No medical or simplified issue coverage
AM Best Rating
N/A
LICAT Ratio
188%
Company overview and financial strength:
Specializing in simplified issue life insurance for Canadians with health challenges, Canada Protection Plan has demonstrated steady financial growth since its founding in 1992, now operating as a division of Foresters Financial with enhanced financial backing and stability.

Types of life insurance offered by Canada Protection Plan:

Product Best For
Express Elite / Simplified Elite / Deferred / Preferred Elite Term Term coverage with varying levels of medical underwriting
Preferred Elite Life / Simplified Elite Whole Life Permanent coverage for lifelong protection
Guaranteed Acceptance Life, Deferred Whole Life No-medical coverage with guaranteed acceptance

Our advisor’s take: Who is Canada Protection Plan best for?

Most life insurers ask “how healthy are you?” before “how much coverage do you need?” CPP flips that order. It’s built for people who’ve already been told no elsewhere, or who don’t want to go through a medical exam to find out.

Take two applicants: a healthy 28-year-old with no health history will almost always pay less through a fully underwritten term policy elsewhere, since CPP’s simplified pricing reflects the risk of skipping exams altogether. But for someone with a health issue, they may find CPP is one of the few insurers that says yes. That accessibility comes at a cost, both in premium and in coverage caps, but for the right applicant, it’s the difference between having coverage and having none at all.

It may be a strong fit for:

  • Applicants previously declined by traditional insurers
  • Temporary residents, students, or work permit holders who don’t qualify elsewhere
  • Families who want the added Surviving Child Benefit as a safety net
Pros of Canada Protection Plan life insurance
  • Member Benefits: Because CPP is part of a fraternal benefit society (Foresters), policyholders often get unique “member perks” like competitive Scholarships (for children of policyholders), community grants, etc
  • Terminal Illness Benefit: Most CPP policies include a Terminal Illness Advance at no extra cost, allowing access up to 75% of the death benefit (up to $250,000)
  • Simplified underwriting: CPP remains the leader for “No Medical” and “Simplified Issue” coverage. Most applicants receive a decision in minutes to 48 hours
  • Accessibility for Temporary Residents: Students, and work permit holders can qualify for coverage, whereas many “Big Five” bank insurers require permanent residency or citizenship
  • Surviving Child Benefit: If both parents are insured with Foresters/CPP and pass away, the company provides a monthly payment of $900 per child (up to age 18) to the legal guardian
Cons of Canada Protection Plan life insurance
  • Premium rates: Since they take on higher risk (by skipping medical exams), their premiums are generally higher than “fully underwritten” companies for the same amount of coverage
  • Coverage caps: Most “No Medical” products are still capped at $500,000, whereas traditional insurers can go into the millions
  • The 2-Year Rule: On “Deferred” and “Guaranteed” products, if the insured dies of natural causes within the first 24 months, the beneficiary usually only receives a refund of premiums plus interest, not the full face value
  • Limited Riders: Because CPP focuses on simplicity and speed, they lack the sophisticated riders. For example, you won’t find the Business Guaranteed Insurability Option with them

6. Desjardins Insurance

☆☆☆☆☆
★★★★★
PolicyAdvisor rating
Policies offered
Term 10, 15, 20, 25, 30, Term to 65
5-Pay PAR / Estate Enhancer / Accelerated Growth
Guaranteed Issue Life
Best for
No medical life insurance for seniors
AM Best Rating
N/A
LICAT Ratio
N/A
Company overview and financial strength:
Desjardins Insurance is backed by Desjardins Group, Canada’s largest cooperative financial group with over $510 billion in assets. Founded in 1948, Desjardins offers trusted life insurance solutions and holds a strong A+ credit rating from S&P, highlighting its financial strength and reliability. Their dividend scale (6.3%) is one of the highest in Canada. It is preferred for those seeking flexible coverage with pre-existing conditions and for family-focused planning.

Types of life insurance offered by Desjardins:

Product Best For
Term 10, 15, 20, 25, 30, Term to 65 Fixed-length term coverage across common durations
5-Pay PAR / Estate Enhancer / Accelerated Growth Whole life coverage, including fast-funded and estate-focused options
Guaranteed Issue Life No-medical coverage with guaranteed acceptance

Our advisor’s take: Who is Desjardins best for?

Desjardins offers no-medical life insurance for seniors aged 50 to 75, a coverage window most insurers do not serve without a medical exam. This is combined with simplified underwriting, which accommodates stable pre-existing conditions such as Type 2 diabetes or a past heart attack more leniently than most major insurers. Bundling two or more policies also reduces premiums.

A healthy applicant in their late twenties shopping primarily on price will typically find lower rates with a fully underwritten term policy elsewhere. Desjardins is better suited to older applicants seeking coverage without a medical exam, or those managing a well-controlled pre-existing condition who face higher premiums or declines from other insurers.

It may be a strong fit for:

  • Seniors aged 50–75 seeking coverage without a medical exam
  • Applicants managing a stable, well-controlled pre-existing condition
  • Buyers who want permanent coverage fully paid off in five years
Pros of Desjardins life insurance
  • Limited Pay Options: Their 5-pay Whole Life remains one of the fastest “fully paid” permanent products in Canada, allowing a policy to be completely funded in just five years, an industry rarity.
  • 24/7 Nurse Access: This is provided through Desjardins Assistance Services. It is a distinct “human-centric” benefit that sets them apart from the purely digital insurers.
  • The “Cooperative” Dividend: While “Participating” life insurance policies (PAR) at any company pay a policy dividend, Desjardins Group also pays a Member Dividend to its co-op members
  • “Harmony” Underwriting: Desjardins is one of the most lenient “Big Three” insurers for specific pre-existing conditions like stable Type 2 diabetes or a past history of heart attack. 
  • Teladoc Medical Experts: Most policies include access to a world-class network of specialists who will review your medical file and confirm a diagnosis or treatment plan, a service available not just to you, but to your spouse and children
  • Multi-Product “Bundle” Discounts: If you have a Desjardins mortgage or auto insurance, they apply a multi-line discount to your life insurance premiums
Cons of Desjardins life insurance
  • Limited term options: Desjardins offers just six fixed term lengths, whereas some other providers provide fully customizable term durations to better suit individual needs
  • Rates may not be the most affordable: Although pricing is competitive, Desjardins isn’t always the lowest-cost option for younger, healthy applicants

7. Empire Life

☆☆☆☆☆
★★★★★
PolicyAdvisor rating
Policies offered
Solution 10, 15, 20, 25, 30 + Solution ART
Solution 100, EstateMax, Optimax Wealth
Empire Life Simplified 10 & 20, Guaranteed Life Protect
Best for
Unique "Side Account" feature for their participating policies
AM Best Rating
A
LICAT Ratio
150%
Company overview and financial strength:
Founded in 1923, Empire Life demonstrates strong financial stability with approximately $20.8 billion in assets under management and consistently high financial strength ratings (A from A.M. Best), specializing in individual and group insurance and investment products. The company has a clear edge in personalized coverage and flexible solutions across different life stages and financial goals.

Types of life insurance offered by Empire Life:

Product Best For
Solution 10, 15, 20, 25, 30 + Solution ART Term coverage with a built-in exchange privilege
Solution 100, EstateMax, Optimax Wealth Permanent coverage for estate and wealth planning
Empire Life Simplified 10 & 20, Guaranteed Life Protect No-medical coverage for faster approval

Our advisor’s take: Who is Empire Life best for?

Empire Life’s Side Account sets it apart from most participating insurers: instead of dividends sitting passively, policyholders can direct extra funds into an interest-earning account that automatically covers future premiums if income changes. An applicant with irregular income, such as a business owner, may value the Side Account’s ability to smooth over slower months without lapsing their policy. 

Combined with instant approval for healthy applicants, this makes Empire Life well suited to buyers who want built-in financial flexibility without sacrificing speed.

It may be a strong fit for:

  • Applicants with variable income who want built-in flexibility to manage premium payments
  • Buyers who want fast approval without a lengthy underwriting process
  • Families seeking coverage that spans from pediatric to senior estate planning within one product suite
Pros of Empire Life insurance
  • The “Side Account” (EstateMax/Optimax): Empire Life offers a unique “Side Account” feature for their participating policies. You can deposit extra funds here to earn a competitive interest rate, which can then be used to automatically pay future premiums if your cash flow changes
  • Bundling Discount: They offer a “Multi-product” discount. If you add CI Protect to a Solution Series life policy, you save on the policy fees
  • Term Exchange Privilege: All “Solution” term policies include a built-in exchange privilege, allowing you to swap a 10-year term for a 20 or 30-year term without a medical exam (usually between the 1st and 7th policy anniversaries)
  • Demographic flexibility: Solution 100 range from 0 to 75, allowing for both specialized paediatric coverage and senior estate planning within the same product suite
  • Instant approval: Their Fast & Full platform uses an algorithmic process called Empire Express. For applicants in good health meeting specific criteria, it can provide an approval decision in minutes without human intervention
  • Automatic Paid-Up at 100: A unique “pro” to consider is that all Solution Series policies become fully paid-up at age 100. If you hold the policy that long, you stop paying, but the coverage remains for life, a feature often reserved only for more expensive permanent plans at other companies
Cons of Empire Life insurance
  • Age restrictions: For their flagship permanent products (EstateMax, Optimax, and Solution 100), the maximum issue age is 75. These policies are not available for individuals over 75 years old
  • Limited term options: Term length options are more limited compared to some competitors. They also lack the “Pick-a-Term” feature (e.g., a 17-year term) that other companies offer
  • Additional costs: Empire’s base rates are very competitive, but adding multiple riders (like the Double AD&D or Paid-Up Additions rider) can significantly increase the premium, sometimes doubling the base cost

8. Equitable Life

☆☆☆☆☆
★★★★★
PolicyAdvisor rating
Policies offered
Term 10, 20, 30 & Term to 65
Equimax (Estate Builder & Wealth Accumulator)
Equitable Generations
Best for
Top-tier dividend returns & strong cash value growth
AM Best Rating
N/A
LICAT Ratio
159%
Company overview and financial strength:
Operating as one of Canada’s largest mutual life insurance companies since 1920, Equitable Life maintains impressive financial strength with over $12.7 billion in assets under administration. Their Life Insurance Capital Adequacy Test (LICAT) ratio stands at 159%, which is significantly above the OSFI supervisory target of 100%. It has a strong focus on family-oriented coverage, participating whole life plans, and policyholder-first benefits.

Types of life insurance offered by Equitable Life:

Product Best For
Term 10, 20, 30 & Term to 65 Standard temporary protection with “term laddering”option 
Equimax (Estate Builder & Wealth Accumulator) A 6.40% dividend scale interest rate for strong participating cash growth
Equitable Generations A Universal Life product offering adjustable premiums with tax-advantaged investment choices

Our advisor’s take: Who is Equitable Life best for?

Equitable Life is one of Canada’s top insurance companies, making it an outstanding choice for individuals focused on long-term wealth accumulation and participating whole life insurance. Because they do not have to split profits with public shareholders, their market-leading dividend scale consistently outpaces many competitors in long-term cash value growth. However, they might not be the right fit if you require instant digital approval for a multi-million-dollar policy.

It may be a strong fit for:

  • Buyers focused on participating whole life insurance seeking top-tier dividend returns and strong cash value growth.
  • Families utilizing “term laddering” strategies to seamlessly match declining debts like mortgages.
  • Parents looking to add affordable, flat-fee coverage for all current and future children under a single policy.
Pros of Equitable Life insurance
  • High Dividend Scale: Equitable Life currently holds one of the highest Dividend Scale Interest Rates (DSIR) in the Canadian market at 6.40% . This makes their participating whole life policies exceptionally competitive for cash growth
  • Mutual Company Structure: This is Equitable’s biggest edge. Since they are a mutual company, they have no public shareholders; profits are shared directly with participating policyholders through dividends
  • KIND Program: All new policies include the KIND program. This is a bundle of compassionate benefits, including compassionate advance, bereavement counselling, and SNAP advance
  • Laddering Expertise: Equitable Life is a favourite for “Term Laddering” (e.g., having a $500k Term 10 and a $500k Term 20 simultaneously). Their consolidated billing system allows you to pay one monthly premium for multiple term “layers,”.
  • Family-Focused (Child Term Rider): You can add a Children’s Protection Rider (CPR) that covers all current and future children for a single flat fee
Cons of Equitable Life insurance
  • Limited term offerings: They focus on the “Core Three” (Term 10, 20, 30) and a Term to Age 65. They do not offer the highly customizable term lengths
  • Manual Application for High Limits: While they have a digital application, policies exceeding $2 million or those for older applicants (age 70+) often move to a slower, traditional underwriting process
  • Universal Life Complexity: The new Equitable Generations product offers high flexibility but requires active management and advisor guidance to ensure it remains properly funded over the long term
  • Limited Issue Ages for Long-Term: The Term 30 option has a relatively low maximum issue age of 55. Applicants older than this are funneled toward Term 10 or 20

9. Foresters Financial

☆☆☆☆☆
★★★★★
PolicyAdvisor rating
Policies offered
Your Term, Advantage Plus, Strong Foundation
Advantage Plus, SMART UL, Advantage Max
PlanRight, Foresters Prepared
Best for
Community-minded buyers who value built-in charitable giving
AM Best Rating
A
LICAT Ratio
188%
Company overview and financial strength:
With a 150-year history and over $19.6 billion in total assets (as of year-end 2025), Foresters Financial maintains excellent financial strength, carrying an “A” (Excellent) rating from A.M. Best. What sets Foresters apart is its structure: it operates as a member-owned fraternal benefit society, meaning it uniquely combines life insurance products with extensive community investment programs and built-in member perks.

Types of life insurance offered by Foresters Financial:

Product Best For
Term Life (Your Term, Advantage Plus, Strong Foundation) Temporary, family-focused protection with flexible term lengths
Permanent (Advantage Plus, SMART UL, Advantage Max) Lifelong protection & wealth building
No Medical (PlanRight, Foresters Prepared) Instant coverage decisions without requiring medical exams

Our advisor’s take: Who is Foresters Financial best for?

Foresters Financial is a good choice for individuals who view their life insurance as more than just a financial transaction. Because they operate as a fraternal benefit society, their policies are packed with unique, people-centric features like orphan benefits, free legal document preparation, and charitable giving that traditional insurance companies simply do not offer.

However, if you are shopping strictly on price and simply want the cheapest possible term policy on the market, Foresters is likely not the right fit, as their rates reflect the added value of their member ecosystem.

It is a strong fit for:

  • Community-minded buyers who value built-in charitable giving and extensive member perks (like scholarships and grants)
  • Smokers who are actively trying to quit and want a pathway to lock in non-smoker rates immediately
  • Families seeking unique, compassionate built-in protections, such as the Orphan Benefit
Pros of Foresters Financial life insurance
  • Charitable Options: Their “Charitable Benefit” is a standout feature. Foresters will pay an additional 1% of the face value (up to $100,000) to a designated charity upon the insured’s death, which does not reduce the benefit paid to your beneficiaries
  • Built-in Return of Premium on Death: Most insurers charge a significant extra fee for this, but Foresters includes it at no extra cost. If you die of a cause not covered by the CI policy, they refund all premiums paid to your beneficiary
  • Membership Benefits: Members get access to LawAssure (online wills/powers of attorney), Foresters Care (community grants), and the Competitive Scholarship program (worth up to $8,000 over four years)
  • Simplified Underwriting: For many products, they offer AppPro, an e-app that can provide instant decisions. For the new Advantage Max, they offer no medical exams for coverage up to $1 million (for ages up to 50)
  • Quit Smoking Incentive Plan: Included in the new Advantage Max and several term products. It allows smokers to pay lower, non-smoker rates for the first two years of the policy. If they provide evidence they have successfully quit by the end of year two, those lower rates become permanent
  • Orphan Benefit: If both parents are Foresters members and pass away, the society pays $900 per month per child to the legal guardian until the child turns 18
Cons of Foresters Financial life insurance
  • Premium rates: Because of the “Member Benefits” and community funding, Foresters is rarely the “cheapest” on the market. You are paying a premium for the social impact and perks
  • 30-Day Survival Period: Like most Canadian CI policies, you must survive 30 days after diagnosis for the lump sum to be paid

10. Humania Assurance

☆☆☆☆☆
★★★★★
PolicyAdvisor rating
Policies offered
HuGO Life (T10 to T30, T80, T100)
No Medical (10, 20 and Term 100)
Best for
People seeking instant, digital term insurance approvals
AM Best Rating
N/A
LICAT Ratio
184%
Company overview and financial strength:
Founded in 1874 and formerly known as La Survivance, Humania Assurance demonstrates solid financial stability with approximately $670 million in assets while specializing in innovative, tech-driven insurance solutions (specifically through its HuGO platform) primarily serving Quebec and expanding across Canada. Their solvency ratio (LICAT) is an impressive 184%, which is well above the regulatory target.

Types of life insurance offered by Humania Assurance:

Product Best For
HuGO Life (T10 to T30, T80, T100) Standard & extended temporary protection
No Medical (10, 20 and Term 100) Hard-to-insure individuals

Our advisor’s take: Who is Humania Assurance best for?

Humania Assurance is a fantastic choice for tech-savvy buyers who want a fast, completely paperless application process. Their HUGO platform is a market leader in providing instant approvals, which is ideal for healthy applicants who want coverage immediately without waiting weeks for nurse visits or doctor reports.

However, if you are looking for a complex, investment-linked policy (like Universal Life) to build wealth, or if you need permanent coverage to stretch into your 90s for estate planning, Humania’s term-heavy portfolio will not meet your needs.

It is a strong fit for:

  • Young professionals seeking instant, digital term insurance approvals without medical exams
  • Parents who want to quickly add guaranteed coverage for a child with a pre-existing condition
  • Quebec residents who can benefit from their specific provincial tax-advantaged health products
Pros of Humania Assurance life insurance
  • Automatic Qualification: This is Humania’s standout feature. If you are approved for HuGO Life, you may automatically qualify for HuGO Critical Illness and Debt Disability insurance without answering any additional health questions
  • Employment-based underwriting: Their simplified products often rely on “active income” status rather than a physical medical exam to determine eligibility for disability benefits
  • Quebec Tax Advantage: As a mutual company rooted in Quebec, they leverage provincial tax-exempt status for certain health-related insurance products, which often results in lower net costs for Quebec residents
  • Dependent Child Life Insurance: Their rider is exceptionally lenient, offering up to $25,000 in coverage for children with zero medical questions asked, even if the child has a pre-existing condition
Cons of Humania Assurance life insurance
  • Limited portfolio: Humania does not offer whole life and universal life insurance (investment-linked life insurance) as a primary purchase
  • The T100 Conversion Rule: While they offer a Term 100 (permanent) policy, you can only convert an existing term policy to it before reaching age 65. If you miss this window, you lose the ability to go permanent
  • Age Ceilings: Most HuGO term coverage ceases exactly on the policy anniversary in the year you turn 80. There is no option to extend standard term coverage beyond this point, making it less ideal for “legacy” planning

11. Industrial Alliance (iA Financial Group)

 

☆☆☆☆☆
★★★★★
PolicyAdvisor rating
Policies offered
Pick-A-Term (10 to 40 Years)
Access Life (Simplified Issue)
Genesis & Proteus (Universal Life)
iA PAR (Participating Whole Life)
Best for
Those seeking customizable term lengths
AM Best Rating
A+
LICAT Ratio
134%
Company overview and financial strength:
Operating as iA Financial Group, this company has grown to become one of Canada’s largest insurance and wealth management companies with over $346 billion in assets under management and consistently strong financial performance across diverse business lines. The company offers flexible policy design and customizable coverage options across a wide range of customer needs.

Types of life insurance offered by Industrial Alliance:

Product Best For
Pick-A-Term (10 to 40 Years) Highly customized term protection
Access Life (Simplified Issue) Fast approvals for health concerns
Genesis & Proteus (Universal Life) Advanced wealth accumulation
iA PAR (Participating Whole Life) Estate planning and cash value

Our advisor’s take: Who is Industrial Alliance best for?

Industrial Alliance is great when it comes to customization. For consumers whose financial lives don’t fit perfectly into a standard 10- or 20-year box, iA provides the tools to build a highly customized policy that matches their exact debt timeline. Furthermore, their seamless offering of level and decreasing term insurance makes them arguably the best alternative in Canada to overpriced bank-offered mortgage insurance.

However, if you simply want a basic, out-of-the-box Term 10 policy and are shopping strictly for the absolute lowest monthly premium, iA’s customizable products might price them slightly above their competitors.

It is a strong fit for:

  • Those who are looking to completely customize their term length to match an exact mortgage timeline (e.g., 23 or 27 years).
  • Families who want to combine both flat family protection and declining debt protection under one single policy.
  • Applicants who prefer sharing digital health data (via the EVO platform) rather than undergoing traditional in-person medical exams.
Pros of Industrial Alliance life insurance
  • Customizable terms: With Pick-A-Term feature, you can opt for precise coverage periods based on your specific needs
  • Premium flexibility: Unique to iA, you can mix level and decreasing coverage in one policy. This is ideal for a “Mortgage + Family” strategy where your mortgage protection drops as the loan is paid, but your family protection stays level
  • Digital underwriting: Their EVO platform is known for its ability to accept digital health data and “wearable” health evidence that traditional insurers often ignore
  • Mortgage protection: Unlike bank mortgage insurance, iA’s disability rider on a decreasing term policy is portable, if you switch banks, your insurance stays with you.
Cons of Industrial Alliance life insurance
  • Premium rates: Due to the extreme customization of Pick-A-Term, iA is often slightly more expensive than a “standard” term policy. You are paying for the flexibility
  • Universal Life Complexity: While Genesis offers incredible investment choice, the “internal costs” can be high if the policy isn’t monitored annually by an advisor
  • Simplified Issue price: While Access Life is very accessible, the premiums are significantly higher than “Standard” underwritten plans. If you are healthy, the “No Medical” convenience comes at a high price

12. Ivari

☆☆☆☆☆
★★★★★
PolicyAdvisor rating
Policies offered
Term 10, 20 & 30
Universal Life (Single or Joint)
Simplified Life / Guaranteed Life
Best for
Those seeking highly affordable universal life plans
AM Best Rating
A+
LICAT Ratio
129%
Company overview and financial strength:
Formerly Transamerica Life Canada before rebranding in 2015, Ivari maintains strong financial stability with approximately $11.5 billion in assets while specializing in life insurance and critical illness coverage distributed through independent advisors across Canada.

Types of life insurance offered by Ivari:

Product Best For
Pick-A-Term (10 to 40 Years) Highly customized term protection
Access Life (Simplified Issue) Fast approvals for health concerns
Genesis & Proteus (Universal Life) Advanced wealth accumulation
iA PAR (Participating Whole Life) Estate planning and cash value

Our advisor’s take: Who is Ivari best for?

Ivari’s unique SelectOptions feature means you aren’t permanently trapped in a 30-year contract if your financial situation changes at year 15 or 20. Furthermore, if you are working with an advisor to set up a Universal Life policy purely for lifelong, flat-cost protection, Ivari is frequently the most cost-effective solution on the market.

However, if you are looking for participating whole life insurance to earn yearly dividends, or if you simply want the absolute cheapest 10-year term available online, Ivari’s specific product lineup will not be the right fit.

It is a strong fit for:

  • Buyers wanting a 30-year term policy that includes built-in options to decrease coverage and cost later in life.
  • Families or business owners seeking highly affordable Universal Life plans
  • Parents who want to add a guaranteed insurability child rider to their policy
Pros of Ivari life insurance
  • SelectOptions Flexibility: This is Ivari’s “X-Factor.” It turns a standard 30-year term into a flexible plan where you can lower costs as you age or even convert to a small permanent policy without new medical evidence
  • Universal Life Price Leader: Ivari consistently ranks as one of the top three most competitively priced insurers for Universal Life in Canada, particularly for “Level Cost of Insurance” structures
  • Child-Focused Options: Their Children’s Insurance Rider is highly affordable and provides a “Guaranteed Insurability” option, allowing your children to buy their own adult policies later regardless of their future health
  • Laddering Expertise: Ivari allows you to “layer” different term lengths (e.g., T10 for a car loan and T30 for a mortgage) under a single policy, reducing policy fees and simplifying billing
Cons of Ivari life insurance
  • Premium rates: While Ivari is a price leader in Universal Life, their standard Term 10 and Term 20 rates can sometimes be slightly higher
  • No Traditional Whole Life: Ivari focuses exclusively on Universal Life for permanent needs. If you are specifically looking for a “Participating Whole Life” policy, Ivari does not offer this
  • Underwriting Rigor: While they have simplified options, their high-value policies (over $1M) often have a stricter-than-average underwriting process

13. Manulife

☆☆☆☆☆
★★★★★
PolicyAdvisor rating
Policies offered
Family Term (with Vitality Plus)
Manulife Par (Wealth & Estate)
Manulife Universal Life
CoverMe (Easy & Guaranteed Issue)
Best for
Health-conscious individuals willing to use the Vitality app
AM Best Rating
A+
LICAT Ratio
136%
Company overview and financial strength:
As Canada’s largest insurance company with global operations and $1.7 trillion in assets under management, Manulife demonstrates exceptional financial strength through diversified revenue streams, strong capital reserves, and consistent profitability across markets. The company focuses on digital innovation, wellness-linked benefits, and long-term value creation.

Types of life insurance offered by Manulife:

Product Best For
Family Term (with Vitality Plus) Health-conscious applicants
Manulife Par (Wealth & Estate) Infinite banking & estate planning
Manulife Universal Life Flexible permanent coverage
CoverMe (Easy & Guaranteed Issue) Fast, no-medical coverage

Our advisor’s take: Who is Manulife best for?

Manulife is an industry giant and arguably the best option in Canada for health-conscious individuals who want to be financially rewarded for their active lifestyle. The Vitality program is completely unique in the Canadian market, allowing proactive clients to significantly lower their long-term premiums. Furthermore, for high-net-worth individuals utilizing the “Infinite Banking” strategy, Manulife Par’s Early Cash Value structure is heavily favored by financial advisors.

It is a strong fit for:

  • Health-conscious individuals willing to use the Vitality app to actively earn premium discounts
  • High-net-worth buyers utilizing the Infinite Banking strategy through early cash value policies
  • Buyers wanting built-in options to increase their term coverage in the first five years without a medical exam
Pros of Manulife life insurance
  • Wellness incentives: Manulife is the only Canadian insurer with the “Vitality” model. In 2026, Vitality Plus members can save up to 10% on their premiums by tracking steps, getting flu shots, and regular dental checkups
  • Early Cash Value: Certain Manulife Par designs (specifically “Wealth”) are engineered for Early Cash Value, where you can access up to 80% of your premiums as cash value as early as Year 1, making it ideal for the “Infinite Banking” strategy
  • The “5th Anniversary” Clause: Many Manulife term policies include a coverage increase option. You can increase your coverage amount without a new medical exam on the 1st through 5th anniversaries of the policy, provided you meet certain age requirements
  • Dividend Scale Stability: Manulife confirmed a 6.35% Dividend Scale Interest Rate (DSIR) for policies issued after 2018
Cons of Manulife life insurance
  • Vitality “Grind”: To keep your premium discounts, you must actively use the app and reach “Gold” or “Platinum” status. If you stop tracking your health, your premiums will revert to the standard rate
  • No Non-Par Whole Life: If you want a simple permanent policy without dividends, Manulife will steer you toward Universal Life or Term 100. They do not offer a “traditional” non-participating whole life product
  • Limited Dividend Options: Also, in Par whole life the dividend options are limited (only 2 Paid-up insurance & Cash) compared to other companies where they have Enhanced dividend option too.
  • Strict underwriting: Manulife is known for “Evidence-Based Underwriting.” While they are fast, they are less lenient with high-risk hobbies and certain medical conditions compared to other providers

14. RBC Insurance

 

☆☆☆☆☆
★★★★★
PolicyAdvisor rating
Policies offered
RBC YourTerm
RBC Growth Insurance
RBC Universal Life / Term 100
RBC Simplified & Guaranteed Life
Best for
Term laddering strategy that matches your declining debt
AM Best Rating
A
LICAT Ratio
135%
Company overview and financial strength:
As Canada’s largest bank with approximately $28.6B trillion in assets, Royal Bank of Canada maintains exceptional financial strength with consistently strong capital ratios, diversified revenue streams, and top-tier credit ratings from all major agencies. RBC insurance is best known for its competitive pricing, high coverage limits, and flexible term options.

Types of life insurance offered by RBC Insurance:

Product Best For
RBC YourTerm (10 to 40 Years) Highly customized term protection
RBC Growth Insurance (Par) Wealth accumulation and estates
RBC Universal Life / Term 100 Lifelong coverage without dividends
RBC Simplified & Guaranteed Life Fast, no-medical term and permanent options

Our advisor’s take: Who is RBC Insurace best for?

RBC Insurance is a good option for buyers who require precise, surgically accurate term lengths. If you have exactly 17 years left on your mortgage, RBC allows you to buy a 17-year term, preventing you from overpaying for a standard 20-year policy. Additionally, their immense capital backing makes them a go-to choice for high-net-worth business owners requiring multi-million-dollar corporate policies.

However, if you anticipate needing to convert your term policy into a permanent policy later in life (in your early 70s), RBC’s strict age 71 cutoff means you will lose that privilege years earlier than you would with competitors like Sun Life or Canada Life.

It is a strong fit for:

  • Homeowners utilizing a “term laddering” strategy to match exact debt amortization schedules
  • High-net-worth individuals and business owners requiring exceptionally large coverage limits (up to $25M)
  • Buyers seeking a highly customizable participating whole life policy with diverse dividend options
Pros of RBC insurance
  • Term flexibility: RBC allows you to pick any year between 10 and 40 (e.g., a 22-year term). Their Term Exchange feature is a top-tier benefit, allowing you to swap a shorter term for a longer one within the first five years without a new medical exam
  • High coverage capacity: RBC is a leader for high-net-worth cases, often handling policies up to $25 million. This is a major advantage for business owners and large estates
  • Dividend options: Their participating whole life (Growth Insurance) offers five distinct dividend option structures, creating unmatched policy customization potential
  • Accidental death benefit: In the case of accidental death, your beneficiary could receive an additional life insurance benefit amount of $10,000
  • Compassionate Advance: It is worth noting that RBC Universal Life includes a Compassionate Advance rider, allowing an advance of up to 50% of the death benefit (max $250,000) if diagnosed with a terminal illness
  • Layered Coverage: RBC is the industry leader in Layering. Because they allow you to pick any year for a term (e.g., 14 years or 29 years), you can create a “ladder” of protection that perfectly matches your declining debt
Cons of RBC insurance
  • Cash value access: For the “Growth Insurance” series, guaranteed cash values typically begin to accumulate and become accessible after year 5
  • Product limitations: RBC does not offer a non-participating whole life policy. If you want permanent coverage without the dividend system, you must choose Term 100 or Universal Life
  • The Age 71 “Conversion”: Most insurers (like Empire Life or Canada Life) allow you to convert a term policy into a permanent one until age 75. RBC has a “hard stop” at the policy anniversary nearest the life insured’s 71st birthday

15. Sun Life

☆☆☆☆☆
★★★★★
PolicyAdvisor rating
Policies offered
Sun Life Evolve Term
Sun Par (Protector II & Accumulator II)
SunUniversalLife II
Sun Life Go
Best for
Impressive product portfolio with multiple term, par and non-par plans
AM Best Rating
A+
LICAT Ratio
143%
Company overview and financial strength:
With over 150 years of history and $1.5 trillion in assets under management, Sun Life stands out for its extensive product range, high coverage limits, flexible conversion and payment options, and robust living and rider benefits. Its guaranteed issue and digital accessibility broaden its appeal, while strong financial backing and a trusted brand make it a top choice for Canadians seeking reliable, customizable life insurance solutions.

Types of life insurance offered by Sun Life:

Product Best For
Sun Life Evolve Term (5 to 40 Years) Highly customizable temporary protection
Sun Par (Protector II & Accumulator II) Wealth accumulation & estate planning
SunUniversalLife II Flexible permanent coverage
Sun Life Go (Simplified & Guaranteed) Fast, no-medical coverage

Our advisor’s take: Who is Sun Life best for?

Sun Life is an incredibly strong option for buyers who want their insurance backed by a globally recognized, tier-one financial institution with an exceptional digital app experience. They are specifically known for their “extended conversion” privilege. If you buy a term policy in your 50s and your health deteriorates, Sun Life gives you until age 75 to swap it for a permanent policy, giving you years of extra breathing room compared to RBC or Manulife.

However, if you are a perfectly healthy 25-year-old just looking for the absolute cheapest Term 10 policy to cover a small starter home, Sun Life’s premium rates might be slightly higher than those of other online-only competitors.

It is a strong fit for:

  • Older term-insurance buyers who want the security of being able to convert to a permanent policy up to age 75
  • Individuals seeking a highly polished mobile app to manage their Universal Life investments
  • Investors who want to build their Universal Life cash value exclusively through ESG funds
Pros of Sun Life insurance
  • Extended conversion: This is Sun Life’s most significant competitive advantage. While companies like Manulife or Canada Life often cap term-to-permanent conversions at age 70 or 71, Sun Life allows it until age 75
  • Digital ecosystem: The Sun Life mobile app and “My Sun Life” portal are consistently rated as the best in the industry for self-service, allowing policyholders to manage everything from beneficiaries to investment allocations for Universal Life
  • Specialized underwriting: Beyond diabetes, Sun Life’s underwriting is idea; for being “pro-health,” offering premium credits for clients who can prove a history of consistent wellness management through medical records
  • Return of Premium (ROP): For CI, you can add a rider to receive 100% of your premiums back if the policy expires or you cancel it after a certain period (e.g., 15 years or at age 75) without having made a claim
  • ESG Investment Options: For SunUniversalLife II, Sun Life now offers the widest array of “Sustainable Investment” mandates in Canada, allowing policyholders to ensure their cash value is invested exclusively in carbon-neutral or socially responsible funds
Cons of Sun Life insurance
  • Premium rates: For basic term insurance, Sun Life is rarely the lowest-cost provider. Their premiums typically reflect a “brand and service premium,” often costing more than others
  • Diabetes Care Program: The “Diabetes Care Program” access is a value-added service via Diabetes Canada and Lark Health, providing digital coaching which is built into the cost of the diabetes-specific policy
  • Approval timeline: Since Sun Life handles complex, high-value cases, their standard medical underwriting remains thorough. While “Sun Life Go” is instant, a standard Evolve Term or Sun Par policy can still take 4 to 8 weeks to move through full medical requirements

16. Wawanesa

☆☆☆☆☆
★★★★★
PolicyAdvisor rating
Policies offered
Lifetime Term
Whole Life
Term to 100
Instant Issue Life
Best for
Budget-conscious buyers seeking life insurance
AM Best Rating
A
LICAT Ratio
165%
Company overview and financial strength:
Wawanesa Life Insurance was founded in 1896 in Manitoba as a mutual company i.e. it’s owned by its policyholders, not shareholders. It has earned a strong reputation for financial stability, managing over $11.3 billion in assets and maintaining an A rating from A.M. Best. A standout feature is their unique pricing model: Wawanesa bases premiums on actual age rather than the nearest age, making them the only insurer in Canada to do so. This approach can result in significantly lower costs and high savings on life insurance for many applicants.

Types of life insurance offered by Wawanesa:

Product Best For
Lifetime Term (T10 to T30, Term to 80) Standard & extended temporary protection 
Whole Life (Pay to 100 & 20-Pay) Simple permanent protection
Term to 100 Lifelong coverage without cash value
Instant Issue Life Fast, accessible coverage

Our advisor’s take: Who is Wawanesa best for?

Wawanesa is a good option for budget-conscious buyers seeking term insurance. Because of their “Actual Age” pricing and complete lack of annual policy fees, they are recommended if you are buying a smaller policy (e.g., $250,000) where a $100 annual policy fee at another company can heavily inflate your premium.

However, they are not the right fit if you want to aggressively build wealth through a Universal Life policy, or if you reside in Quebec where their individual life products are currently unavailable.

It is a strong fit for:

  • Budget-conscious shoppers seeking the absolute lowest price on standard term life insurance
  • Applicants who are just past their “half-birthday” and want to avoid being charged as a year older by traditional insurers
  • Individuals looking for smaller face amounts where hidden policy fees usually destroy the value of the policy
Pros of Wawanesa life insurance
  • Mutual company structure: Wawanesa Life is owned by its policyholders, not shareholders. This mutual structure ensures that profits are reinvested to benefit members, focusing on long-term stability and customer service rather than short-term gains. ​
  • Zero policy fee structure: This remains a major differentiator. While competitors may charge a small fee annually for “administration,” Wawanesa embeds this, making them very competitive for smaller face amounts
  • Actual Age Pricing: They are still the only major Canadian insurer to use chronological age rather than “nearest age”
  • Laddering Options: Their inclusion of a Term 25 and Term to Age 80 allows for highly specific debt-matching strategies
Cons of Wawanesa life insurance
  • Regional Restriction: Wawanesa Life does not currently offer individual life insurance or investment products to residents of Quebec
  • No Universal Life: They focus strictly on Term and Whole Life. If you want a policy where you can actively manage an investment portfolio inside your life insurance, Wawanesa isn’t the right choice
  • High-Risk Hobbies: They can be more conservative (stricter) with applicants who participate in high-risk activities like backcountry skiing, private aviation, or technical scuba diving compared to others
Need help choosing an insurer?

Call us at 1-888-601-9980 or book some time with our licensed experts.

Best life insurance companies in Canada by category (2026)

The best life insurance company in Canada ultimately depends on what you are looking to achieve. While some insurers stand out for affordable term coverage, others are great for tax-advantaged wealth creation or simplified approvals for those with health concerns.

Based on our comprehensive review, here is how the top Canadian providers align with specific financial and lifestyle needs:

Best life insurance for term life insurance seekers

RBC Insurance, Canada Life, and iA Financial are the top choices because they offer unparalleled term flexibility. Rather than forcing you into a standard 10- or 20-year policy, all three allow you to customize your policy length to the exact year (e.g., a 17-year term) to perfectly match a mortgage or loan amortization.

Best life insurance for whole life insurance buyers

Buyers looking for lifelong protection with strong cash value growth should consider Equitable Life, Sun Life, and Empire Life. Equitable Life leads the pack with a market-topping 6.40% dividend scale, while Empire Life’s unique “Side Account” offers unmatched premium flexibility for variable-income earners.

Best life insurance for no-medical coverage

Applicants who prefer simplified or guaranteed issue life insurance due to age or health issues can look to Assumption Life, Canada Protection Plan, or Industrial Alliance. These companies provide hassle-free applications with fast approval and minimal medical requirements.

Best life insurance for parents and homeowners

Families need flexible, multi-layered protection. Equitable Life stands out for its flat-fee child rider covering all future children, while Beneva includes a unique automatic 60-day Newborn Benefit at no extra cost. For homeowners, iA Financial offers a fully portable disability rider on decreasing term policies that stays with you even if you switch mortgage lenders.

Best life insurance for seniors

Older Canadians prioritize permanent coverage with simplified underwriting. Desjardins is a standout, offering guaranteed issue coverage specifically designed for seniors aged 50 to 75. Wawanesa is another excellent choice for budget-conscious seniors, as they price policies based on your actual chronological age rather than rounding up to your “nearest age.”

Best life insurance for business owners and self-employed individuals

Entrepreneurs require scalable coverage for business continuity. BMO Insurance is a top tier choice thanks to its Business Guaranteed Insurability Option, which lets owners increase coverage as their company’s valuation grows. Canada Life and Sun Life are equally strong, comfortably handling massive multi-million-dollar corporate cases.

Best life insurance for doctors and professionals

Medical and high-income professionals seek high-limit coverage with specialized underwriting. RBC Insurance and Canada Life cater to these needs with massive capacity (up to $25 million) and income-based underwriting, while Manulife’s early cash value Par policies provide an excellent vehicle for corporate wealth storage.

Best life insurance for smokers

If you smoke or use tobacco products, Foresters Financial is the premier choice thanks to its Quit Smoking Incentive Plan, which grants non-smoker rates for the first two years while you try to quit. Industrial Alliance (iA) and Canada Life also provide more forgiving requalification programs that reward lifestyle changes over time.

Best life insurance for applicants with pre-existing conditions

Applicants with chronic or past health issues benefit most from Canada Protection Plan, Desjardins, and Assumption Life. Desjardins is uniquely lenient through its “Harmony” underwriting for stable conditions like Type 2 diabetes, while CPP may provide coverage to individuals who have already declined elsewhere.

Best life insurance for children

For parents securing their child’s future insurability, Humania Assurance offers an exceptionally lenient child rider with zero medical questions asked. Foresters Financial adds incredible value through its Orphan Benefit (paying $900 monthly per child if both parents pass away), and Equitable Life provides strong permanent cash-value options for kids

Learn more about the different types of life insurance in Canada

How to choose the best life insurance company in Canada?

While choosing a life insurance company, some of the factors that you should keep in mind are the underwriting, claims process, riders and optimizations, policy costs, and customer service. 

  • Financial Strength: Look for strong credit ratings (A or higher from A.M. Best) and a high LICAT ratio (Life Insurance Capital Adequacy Test). A ratio of 130% or higher demonstrates exceptional capital depth to survive economic downturns.
  • Underwriting Flexibility: Every insurer prices risk differently. If you have a pre-existing condition (like Type 2 diabetes), participate in high-risk hobbies, or want to skip the medical exam, prioritize companies that specialize in simplified issues or clinical underwriting.
  • Premium Competitiveness: Don’t just compare the initial quote. Review the guaranteed renewal rates and look out for hidden annual policy fees, which drastically inflate the overall cost of smaller coverage amounts.
  • Customization & Riders: Ensure the insurer offers the exact structure you need. Look for valuable built-in features or optional policy riders, such as the ability to customize your term to the exact year (e.g., a 17-year term to match a mortgage) or terminal illness advances.
  • Claims & Accessibility: A policy is only as good as its payout process. Evaluate the insurer’s reputation for ease of claims, average processing times, and whether they offer a robust digital portal that allows you (and your beneficiaries) to navigate the policy smoothly.

How to get the best term life insurance Canada?

You can find the best insurance policies for your needs on PolicyAdvisor. Our advanced AI calculator helps you instantly compare life insurance quotes from 30 of Canada’s top insurers, all under 60 seconds! 

Prefer personalized guidance? Schedule a free, no-obligation call with one of our licensed advisors. Get answers to all your questions without the pressure of making a hurried decision. 

Get started now and take the first step towards securing your family’s future with PolicyAdvisor!

Need help?

Call us at 1-888-601-9980 or book some time with our licensed experts.

Frequently asked questions

Which is the top insurance company in Canada?

The top 5 life insurance companies in Canada are Canada Life. Manulife, Sun Life, Industrial Alliance (iA), and Desjardins if you’re looking at size and financial strength alone.

In our ratings, we looked at more than just financial strength, though. Other policy details matter when you’re figuring out which ones are the best Canadian life insurance companies.

What’s the cheapest life insurance in Canada?

Term life insurance is the cheapest type of insurance policy in Canada. Premiums are lower because coverage is temporary, and the policies don’t have extra options like a savings & investment component — the way whole life insurance does.

Life insurance premiums depend on your personal details as well as your policy details. In general, you’ll get the lowest life insurance rates if you are:

  • Young
  • Healthy
  • Non-smoker
  • Female

What’s the best amount of life insurance to buy?

You should get enough life insurance to cover your family’s needs. The general rule of thumb is to get 10-12 times your annual income. But you may need more.

The best way to find out how much life insurance you should buy is to use our life insurance calculator. It will ask you some questions and then tell you the best amount for your needs.

How to get the best quotes for term life insurance?

You can find the best quotes for term life insurance on PolicyAdvisor.com. Our online platform lets you easily customize your plan and compare quotes from leading providers in under a minute.

Save time and money when you shop and compare online. Click the button below to get started now.

What are the best life insurance options for Canadians with pre-existing conditions?

Canadians with pre-existing conditions have several life insurance options, depending on their health status and coverage needs. Simplified issue life insurance requires no medical exam but may include a short health questionnaire. Guaranteed issue life insurance is available without medical questions but often comes with higher premiums and lower coverage amounts. Some insurers also offer rated traditional policies, where coverage is granted with adjusted premiums based on medical history.

Can non-residents buy life insurance in Canada, and what are the requirements?

Yes, non-residents can buy life insurance in Canada, but eligibility depends on factors like residency status, country of citizenship, and medical history. Most insurers require applicants to be in Canada during the application process and undergo medical underwriting.

Some policies may have additional restrictions for applicants from high-risk countries. Proof of ties to Canada, such as property ownership or financial interests, may also be necessary.

What should parents know about buying life insurance for their children?

Parents can purchase life insurance for their children as a way to secure future insurability and provide financial protection. Child life insurance policies typically offer lifelong coverage with fixed premiums and the option to build cash value over time.

Some policies allow children to convert coverage into larger amounts without medical exams when they become adults. Riders on a parent’s policy can also provide affordable coverage for children.

What are the tax implications of life insurance payouts in Canada?

In Canada, life insurance death benefits are tax-free for beneficiaries. However, if the policy has a cash value component, any withdrawals or loans taken against it may be taxable. For business-owned policies, taxation depends on how the proceeds are distributed. Additionally, life insurance can play a role in estate planning, helping to offset potential taxes on assets passed to heirs.

Can life insurance policies be bundled with other types of insurance for better rates?

Yes, some insurers offer bundling discounts when life insurance is purchased alongside other policies such as home, auto, or critical illness insurance. Bundling can simplify policy management, reduce premiums, and provide enhanced benefits. 

SUMMARY

We’ve rated the Best Life Insurance Companies in Canada to help you figure out which provider you should choose. We looked at industry giants like Manulife, Sun Life, and Canada Life, as well as specialized carriers like Assumption Life and Beneva. Providers are ranked based on specific use cases, such as the best options for term life, whole life, no-medical approvals, and business owners.

Written By
Jiten Puri
CEO & Founder, Insurance Advisor, LLQP
Jiten Puri, CEO and co-founder of PolicyAdvisor, brings global finance expertise and 10+ years in insurance. Based in Ontario, he’s focused on making insurance more accessible through innovative technology and personalized guidance.
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Jiten Puri, CEO and co-founder of PolicyAdvisor, brings global finance expertise and 10+ years in insurance. Based in Ontario, he’s focused on making insurance more accessible through innovative technology and personalized guidance.